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Exclusive: Is GoPro In Sling TV's Future?

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Exclusive: Is GoPro In Sling TV's Future?
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GoPro Inc (NASDAQ: GPRO) is trying to become a stronger content company.

This strategy includes a new channel for Vessel, a site that allows users to view the latest short form videos before they arrive on YouTube. GoPro still relies on YouTube, however; its dedicated channel has more than three million subscribers.

In addition to these Web-based offerings, GoPro has also added its content to Roku with a special channel. The company is expected to continue expanding from there, but where will GoPro's content end up next?

New opportunities could come from OTT (over the top) services like Netflix, Inc. (NASDAQ: NFLX), Hulu or Amazon Prime. DISH Network Corp (NASDAQ: DISH) subsidiary Sling TV is another potential option and is already an early supporter of non-traditional content. The service previously added a channel from Maker Studios -- and more unique options could be on the way.

"We're certainly focused on the traditional cable networks," Roger Lynch, CEO of Sling TV, told Benzinga. "We are also looking at the non-traditional content, as far as our Maker deal. We have plans for more like that."

Related Link: DISH Network Exec Explains Why Apple Was Unlikely To Release A TV

Lynch couldn't talk about Sling TV's future lineup of channels, but he did mention some of the newcomers that could be worth keeping an eye on.

"I think as you see companies like GoPro or Red Bull, companies that are coming up with innovative content offerings, it wouldn't surprise me to see them go on platforms like ours," said Lynch. "We don't have any deals with them. But I think the idea of having a service that has content from the traditional providers like ESPN, as well as the non-traditional providers, that would be appealing to the demographic we're focused on."

Last week Sling TV announced that its app was now available on Android TV. The service also added ESPN Deportes to its "Deportes Extra" package.

Disclosure: At the time of this writing, Louis Bedigian had no position in the equities mentioned in this report.

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