Irwin Naturals is a highly profitable $134 million brand known by 80% of US and Canadian households. The company has enjoyed 28 consecutive years of profitability with 2021 projected to break all records. It is the world’s first household brand to move into cannabis and psychedelic mental health. The cannabis business is via licensing, so non-plant touching. And the psychedelic business is via a rollup of profitable ketamine clinics, where the company intends to have over 100 clinics during the summer of 2022.