Dr. Kelli Keough

Head of Digital and Client Solutions

J.P. Morgan

Dr. Kelli Keough is the Head of Digital and Client Solutions for J.P. Morgan Wealth Management at JPMorgan Chase & Co. She leads end-to-end client experience across the Wealth Management spectrum, including core digital and relationship experiences, wealth products, retirement solutions, inclusive investing strategies for underrepresented groups, and J.P. Morgan’s self-directed brokerage platform. Prior to this role, Dr. Keough was Global Head of Digital Wealth Management where she led the digital transformation for Wealth Management including the launch of J.P. Morgan’s digital investing platform. Based in New York, she’s a member of the J.P. Morgan Wealth Management Leadership Team and has served as the Executive Sponsor for Women on the Move–AWM.

Before joining J.P. Morgan in 2015, Dr. Keough was a Senior Vice President at Charles Schwab, where she led the business and client experience, digital platforms and education for Schwab’s active trading, self-directed and global trading clients. She was also responsible for optionsXpress, a leading retail derivatives firm, sat on the Charles Schwab Retail Leadership Team, and was responsible for the Austin location. Prior to this role, Dr. Keough served as Chief Marketing Officer at CyberTrader, where she led the merger of CyberTrader into Schwab. 

Before coming to Schwab, Dr. Keough worked with a variety of startup and financial service companies. Dr. Keough was a Professor of Psychology at the University of Texas at Austin before starting her 22-year career in financial services

After growing up in Northern Idaho, Dr. Keough received her bachelor’s degree with honors from Yale, and her master’s degree and doctorate in Social Psychology from Stanford. Dr. Keough lives in Scarsdale, New York with her husband, son and daughter.