Cynthia Kleinbaum

Chief Marketing Officer

MoneyLion

Cynthia Kleinbaum is the Chief Marketing Officer at MoneyLion, overseeing key aspects of the company’s marketing efforts. Kleinbaum is an award-winning marketing executive with over 20 years of experience reimagining how companies engage customers to accelerate growth. Before joining MoneyLion, Kleinbaum held numerous leadership roles within Walmart (NYSE: WMT). Most recently, Kleinbaum served as Vice President of Marketing for Walmart+, Mobile Apps, and Online Grocery, where she was responsible for adopting digital services that redefined the company‚Äôs competitive positioning as an omnichannel retailer. Before Walmart, Kleinbaum used her unique expertise in brand and performance marketing to redefine the marketing approach of multiple brands, from early-stage startups to large enterprises. Among her many accomplishments, she repositioned the digitally native vertical brand Bonobos by highlighting its inclusive design and modernizing its customer acquisition engine. She improved customer loyalty at the flash-sales website Gilt Groupe by launching its loyalty program and opening its first physical retail location. She revamped the Nesquik brand in Mexico to be unapologetically the most fun chocolate brand. She also collaborated in many initiatives as a strategy consultant in The Boston Consulting Group. Kleinbaum holds an MBA from Harvard Business School and B.A. degree with honors from Universidad Iberoamericana.