Cynthia Kleinbaum

Chief Customer Officer


Cynthia Kleinbaum is the Chief Customer Officer at MoneyLion, where she oversees key aspects of the company’s marketing efforts. 

Kleinbaum is an award-winning marketing executive with over 20 years of experience in reimagining how companies engage customers to accelerate growth. Prior to joining MoneyLion, Kleinbaum held numerous leadership roles within Walmart (NYSE: WMT). Most recently Kleinbaum served as Vice President of Marketing for Walmart+, Mobile Apps and Online Grocery, where she was responsible for the adoption of digital services that redefined the company’s competitive positioning as an omnichannel retailer. Prior to Walmart, Kleinbaum used her unique expertise in both brand and performance marketing to redefine the marketing approach of multiple brands, from early-stage startups to large enterprises. Among her many accomplishments, she repositioned the digitally native vertical brand Bonobos by highlighting its inclusive design and modernizing its customer acquisition engine, improved customer loyalty at the flash-sales website Gilt Groupe by launching its loyalty program and opening its first physical retail location, and revamped the Nesquik brand in Mexico to be unapologetically the most fun chocolate brand. She also collaborated in a wide range of initiatives as a strategy consultant in The Boston Consulting Group.

Kleinbaum holds an MBA from Harvard Business School and B.A. degree with honors from Universidad Iberoamericana.