Shea Alderete is a passionate and strategic entrepreneur with over 15 years of experience in the cannabis industry. Previously, Shea had a professional career in baseball and recognized that there was a gap in the market for anti-inflammatory medicines for pain relief. Shea has long term experience working with some of reputable brands in the cannabis industry such as Moxie and HTH, where he set the innovative standard for cannabis extraction and paved the way for their success. He has won numerous cannabis product awards with the Cloud Vapes brand, which today is a $70M USD-a-year profitable business. In addition to this, Shea has won the Chalice Cup of California for the best CBD products as well as the Canada Karma Cup for the best vaporizer and terpenes in 2016. Shea Alderete has focused on revolutionizing cannabis for the past decade to provide clean medicine from its extraction. He brings the technical background to produce high quality cannabis product and the innovation of such cutting-edge technological processes to Gen X.