Kyle Barich has joined Holistic Industries, one of the largest, private multistate operators in cannabis, as Chief Marketing Officer. His role is to grow and nurture their emerging Greenhouse of Brands and help lead the rapidly expanding company. Barich will oversee the creation of increasingly national brands across customer types and form
factors and will leverage particular expertise to the fast-emerging health and wellness category.
Prior to joining Holistic, Kyle Barich was leading teams, brands, clients, and advertising agencies for more than 25 years. Most recently, Kyle was the CEO of CDM, one of the largest healthcare advertising agencies in the world. CDM has offices in Montreal, New York, Princeton, Sao Paulo, London, Paris, Barcelona, Milan and Tokyo and services major Pharma clients like Pfizer, Biogen, Amgen, and Novartis as well as many emerging biotech companies. CDM is a $100M+ annual revenue company and is owned by the publicly-traded advertising holding company Omnicom. At agencies, Barich led launch of dozens of market-changing healthcare brands including the global launch of Pfizer’s Viagra. The team’s efforts changed the conversation about impotence from stigmatized and secretive to one that was credible, medical, and acceptable. Barich believes that the cannabis industry is ripe for brands that speak to the millions of people who could benefit from the plant’s increasingly evidenced-based properties that help people to heal and enjoy their lives.
Kyle Barich is a graduate of the University of Michigan and lives in Pennington, NJ.