Hershel Gerson

CEO, Managing Director@ELLO Capital

Hershel has over 20 years of success in Investment Banking, M&A and Private Equity. He has successfully advised and closed over 55 transactions for private equity and corporate clients with a total value exceeding $30 billion. His ability to advise across a broad range of strategic matters – including leveraged finance, mergers and
acquisitions, initial public offerings, private placements, project finance, and general advisory assignments – has allowed him to build long-standing, trusted relationships with clients. He has previous deal experience across industry verticals that include retail and consumer, TMT, energy, real estate and healthcare.

Previously, Hershel led Macquarie Capital's Consumer Coverage efforts focused on the food, beverage, H.P.C. and restaurant sectors. Prior, he led M&A efforts at Causeforce, bringing capital to consolidate the endurance event space with a focus on raising money for cancer research. He also held leadership roles at BNP Paribas as
West Coast Team Leader and Credit Suisse as Head of West Coast Retail and Consumer coverage.


  • MBA from Anderson School of Management at UCLA
  • BBA/MPA, Accounting from University of Texas at Austin