Gianni D’Alerta has been working in technology, branding, and marketing for more than 20 years, beginning his career during the first dot com boom at one of Miami’s first ISPs. Gianni’s insatiable curiosity drew him to the blockchain industry in 2013 where he was an early supporter of Ethereum. Most recently, D’Alerta worked alongside Ethereum’s founder Anthony Di Iorio at Decentral/Jaxx as the Director of Marketing, leading the organization’s global branding initiatives. Earlier in his career, D’Alerta was an early employee of gaming hardware company Alienware – which was later acquired by Dell – where he led design initiatives and created the iconic identity seen by millions today.