Since starting out as cultivators in 2010, George and Cody Sadler have built a successful, recognizable brand by fixating on stable, prolonged growth fueled entirely by revenue from their operations in Michigan, California, Oklahoma and Arizona.

Funded initially by the sale of a pair of dirt bikes, the Sadlers began with six hardy plants in their garage. Lacking distribution opportunities, they launched a delivery service. Within six months they were completing eighty deliveries a day and a retail location soon followed. Within a year the company had added three more dispensaries in San Diego County, California.

They have been measured and patient in how they have grown Platinum’s business thus far. That growth has been largely funded by the company’s own success. With that success came even more expansion and the ability to create strategic partnerships through outside investment.