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Peter Barsoom

CEO & Co-Founder


Nuka CEO and Co-founder Peter Barsoom, has extensive career experience in finance and business strategy, holding a variety of senior management positions at leading institutions including American Express, Merrill Lynch, Morgan Stanley, Blue Mountain Capital and Intercontinental Exchange.

In 2015, Mr. Barsoom left the financial industry to found Nuka Enterprises (Nuka) and the 1906 brand, specializing in controlled-dose, outcome-specific botanical-infused cannabis products.

In September of 2018, Barsoom was recognized by “Entrepreneur” magazine as one of the Top 100 Leaders in Cannabis. He serves on the board of numerous leading cannabis industry associations including: the Marijuana Industry Group, the Cannabis Trade Federation, Colorado Leads, the New Jersey Cannabis Industry Association and the Florida Medical Marijuana Advisory Committee.