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Jon Cappetta

VP of Content

High Times

Jon is a guy and he’s done some pretty cool stuff in his 33-ish years on the rock. Currently serving as the VP of Content of High Times, Jon is responsible for the magazine’s new look and feel, as well as the acclaimed new contributor section ‘WEIRDOS’. A lifelong creative, Jon has been finding ways to work in the music and greater entertainment industries since he was a tween. Starting out leading street teams and building ‘record labels’ to release his friends music, he grew to produce and lead experiential activations on a national scale, including creating a ‘Best Practice’ utilized nationally & annually by the energy-kingpin Red Bull still to this day. Having spent over a decade building events, with over 500 produced before leaving NYC in 2014, Jon has honed his logistical and marketing expertise, and his ear for talent. ​Finding his niche in development strategy, Jon’s expertise spans across content, event and experiential marketing, with extensive experience in the nightlife, entertainment, & beverage industries. JC has produced branded content for major products, provided data analysis for front-page, pulitzer-prize-winning news, and developed several new business areas for the enterprises he has worked for. His work has appeared in text, video, and through experiences, worldwide.