Durée Ross inspires, innovates and elevates the practice of public relations and marketing at the helm of her agency, Durée & Company, which she founded in 1999 and now has offices in both Fort Lauderdale, FL and Aspen, CO. A natural leader at the vanguard of the PR and marketing realm, she brings success to clients through creative, tactical and benchmark setting programs. Her guiding belief is that mutually beneficial and long-standing relationships are the key to businesses that thrive in today’s capricious economy.

As a female thought leader in the cannabis space, Ross is regularly asked to speak on panels, webinars and roundtables to share her expertise. She is always willing to share her journey, perspective and lessons and inspire others to shift with the new demands of PR, marketing, social media and crisis communications.

Ross generously shares her passion for pioneering incomparable future-centric public relations and marketing strategies with her diverse client base of local, national and international consumer brands, landmark industries, business leaders and philanthropists.

She leads a team of communication professionals from varied backgrounds and hand-selects each member based on experience, skillset and the ability to work together seamlessly. Ross’ clear agenda and cultural leadership energize a supportive environment for individual growth while catalyzing the desire to achieve a stellar ROI for clients.

Ross is an innovator in her adaption of emerging industries, including cannabis, hemp and psychedelics. Her work in the space has resulted in a growing list of clients, her work has resulted in a growing list of clients, including growers, multi-state operators, professional service providers, design and construction leaders, labs and payment solutions providers. Through a watchful eye on local and federal legislation, a strong pulse on key expos and leadership conferences, and proven relationships with influencers and thought leaders, Ross understands how to navigate these rapidly growing industries to achieve client goals. She is an active member in cannabis trade associations including the Cannabis Marketing Association and serves as an executive leadership committee member/corporate partner to Cannabis LAB.

An award-winning entrepreneur, Ross has been nationally recognized for her ability to manage crises and develop winning strategies that protect and build brand reputations. In 2023, Ross was named PRNEWS’ “PR Person of the Year.” Durée & Company was also named the Best of Fort Lauderdale 2023 “Top PR Agency,” as voted by Fort Lauderdale Magazine’s readers. Ross’ additional achievements in 2023 include being awarded the Cannabis Marketing Summit’s “Best Use of PR” award, Bulldog Reporter’s Bronze “Best Crisis Management” award, a “Who’s Who of Local Influence” by Venice Magazine and was named an “Apogee Award Honoree” by South Florida Business & Wealth. In 2022, Durée & Company’s effective crisis management earned an Honorable Mention at the Marine Marketers of America’s “Neptune Awards.” In 2020, she was an honoree of South Florida Business & Wealth’s “Prestigious Women Awards,” Ragan’s “Top Women in Communications Visionary” award and PRNEWS’ “Agency Elite Top 100” award, among many others. Recognizing the firm’s commitment to nonprofits, the firm received an honorable mention in the PRNEWS Nonprofit Awards and was awarded Agency Elite Top 100.

Ross was named one of 12 women chosen for the Florida Women in Cannabis award by HIGHLIFE, an Influential Business Woman by South Florida Business Journal, and Top Women in Communications in the Visionary category by Ragan Communications. In 2024, she was named as one of the top women who should be recognized her achievements in cannabis by CelebStoner and was recognized as a successful female leader in cannabis by Budsfeed and Cannabis News Hub.

Durée & Company is a longtime member of PR Boutiques International™ (PRBI), an international network of influential boutique PR firms. Ross not only contributes significantly to this respected network but also serves as the vice president of its executive board, highlighting her leadership and influence in the global PR community.