E. Duane Alexander, Founder & Chief Executive Officer

• 25+ years of in retail general management, marketing and operations, including 20 years real world, hands-on experience in the cannabis industry.
• Medical cannabis dispensary pioneer founded San Diego Holistic in 2008, then the largest collective in San Diego with over 25,000 patients.
• Specializes in indoor pesticide-free cannabis hydroponics including commercial space efficiency and cultivation facility design, nutrient schedule implementation, systems integration, project management, vertical integration, productivity and profitability.
• Vast experience in State and Local Licensing Applications and State and Local Regulatory Compliance as he has championed numerous applications in CA, OR, NV and Canada.
• Extensive knowledge in the different fields of Medical Cannabis: cultivation, horticulture, production, manufacturing, branding, sales, and patient care.
• Active in his community, has contributed to numerous nonprofits serving children and people with disabilities as a volunteer and donor. Board member of San Diego’s Alliance for Responsible Medicinal Access.