Diana Eberlein serves as VP of Marketing & Business Development at SōRSE Technology and Chair of the Cannabis Beverage Association. With an emphasis on thought leadership and experiential marketing in her roles, Diana has generated the strategy behind all digital and experiential marketing for SōRSE including event sponsorship & production, public relations, and advertising. Diana brings 15+ years of experience, including 7+ in the cannabis industry, and a passion for infused beverages to her work at SōRSE. She has spoken on cannabis related topics at SXSW (Inaugural Cannabis Track 2019), Adweek NY (2022), both the Chicago and San Francisco Cannabis Drinks Expos (2023), MJ Unpacked (Detroit 2023) and BevNET Live (Winter 2023). Diana was also featured in this year’s Marijuana Venture’s 40 Under 40 in 2023.

In Fall 2022, Diana was elected President of the Cannabis Beverage Association (CBA) for 2023. The CBA is a national non-profit trade organization created to represent and support the rapidly growing cannabis beverage industry by uniting stakeholders and advancing the industry’s collective interests through advocacy and education. The Association’s goals for the year include growing membership through expansion across the US for all cannabinoid-infused beverages, establishing standards for testing and regulatory templates for legal markets, educating regulators on the infused beverage category, and lobbying in Washington, DC for low dose THC beverages (regardless of the origin of the THC) to be regulated similar to alcohol and by the Tax and Trade Bureau (TTB).