Daniel Firtel is a real estate and cannabis professional with two decades of experience advising some of the largest premier companies—both cannabis and non-cannabis—on market strategy, expansion, and business operations. He combines his passion for cannabis, real estate, and brands to help guide one of the largest private MSO’s in cannabis, TRP Co.

As President of TRP, Firtel uses his knowledge of the retail sector, including what customers want from businesses, what businesses need to do to meet customer demands, how partnerships between retailers and distributors can facilitate meeting those demands, and the necessary compliance and financial aspects of day-to-day operations, to drive success for the business. In addition to working on key acquisitions for the company, Firtel is also key to supply chain management, marketing initiatives, expanding into new retail and production facility locations, and onboarding new brands and partners to TRP’s platform.

A global leader in the industry, TRP scales the most iconic brands in cannabis. Combining decades of investment and real estate experience with the talent and know-how earned during cannabis prohibition, TRP is purpose-built to solve the challenges of modern cannabis. With operations in 14 states and 2 countries, TRP’s platform and expertise empower its exclusive brand partners including Cookies, Dr. Greenthumb’s, and Insane to become and remain household names in a highly regulated and segmented marketplace.