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Caroline Yeh

CEO/Co-founder

TSUMo Snacks

Caroline Yeh is an industry leader with extensive experience growing, scaling and commercializing innovative and emerging brand portfolios. She has overseen product development, operations, distribution, vendor relationships and marketing at several emerging companies both in and out of the regulated cannabis space, and brings an elevated level of management acumen to her role at TSUMo Snacks. Caroline’s current responsibilities focus on guiding production and operations as well as strengthening existing or steering new partnerships. She also remains heavily involved in the TSUMo product pipeline.

Prior to founding TSUMo, Caroline spent several years in the cannabis industry in management roles at top California cannabis brands Bloom Farms and Kiva Confections, where she created new product lines, negotiated purchasing agreements, established pricing, oversaw vendor logistics and reached sustainability packaging goals. Caroline grew up in Los Angeles and holds an MBA from the Haas School of Business at the University of California, Berkeley, and a B.A from the University of Pennsylvania.