Berry has come a long way in his journey to become an entrepreneur. For most of his life, Berry was preparing himself to become a lawyer and represent NFL players. However, this trajectory shifted dramatically when he realized his true passion was entrepreneurship .
In his final year of college, Berry passed the LSATS and was admitted into law school the following fall. However, during his last semester at University, Berry finished his classes early, giving him the mental space to really think about where he was going in life and his true passions.
During this time, Berry identified opportunities that were missing in the market or under-represented. This analysis became his new passion. He decided to decline his admission to law school and pursue the creation of products that will impact people's lives. Berry had no business experience and says he didn't know anything about product development or marketing. However, where he lacked experience, he excelled in determination to follow through with his vision to help as many people as possible.
When Berry revealed to his family his decision, they couldn't believe what they were hearing. His mother initially thought he was crazy, but soon Berry's contagious enthusiasm and due diligence won her over.
While diving into development,as well as manufacturing and marketing, Berry concentrated his efforts on a travel toothbrush that had everything needed for oral care on the go.The result? Brushee, an affordable pocket sized, on-the-go toothbrush that is an ideal travel accessory came to fruition. Berry says the market for something like Brushee was unique because other travel toothbrushes were low quality, which he believes is a disservice considering they are made by billion dollar companies.
As an entrepreneur, Berry began working with private equity to expand BerryGood Products, and acquire consumer centric brands. One of the short term goals of the company is to have a deep impact on people's lives through the food and beverage industry as well as supplemental products. To achieve this, Berry plans to acquire and work on exciting new products, while improving deficiencies in the industry.
Berry's long-term plans are to continue with his passion for giving back. As BerryGood's success continues, he plans to create a foundation to foster entrepreneurship among disadvantaged youth with similar passions and ideas.
You can find Brushee on their website and Amazon Store.
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