Wix Ecommerce Review

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1 Minute Review

Wix is a globally recognized feature-rich e-commerce builder. It is known for its ease of use, simplicity, and an intuitive drag-and-drop editor to help users create stunning e-commerce websites in no time. Users don’t even have to touch one line of code during the process.

It is also the reason why Wix is considered the best solution for complete beginners. Even then, it has incredible visual strengths and the ability to create a professional and modern-looking website. Its streamlined and intuitive e-commerce features make it an excellent choice for both beginners and small businesses.

Best For

  • Easy-to-use platform
  • Design flexibility
  • SEO tools


  • Extremely beginner-friendly interface offering a drag-and-drop editor and mobile-responsive templates
  • Option of 250+ free and paid apps to extend the functionality to your online store
  • Follows up customers who have left items in their checkout with advanced e-commerce tools for abandoned cart recovery


  • Not the best option for larger enterprises having a massive conversion funnel or a super-high inventory turnover ratio
  • Offers fewer tools compared to other dedicated e-commerce solutions
  • Limited customization possible in some features


If the above reasons were not enough to make your choice, dive into an in-depth review of some features of Wix e-commerce:

Search engine optimization

Wix e-commerce comes with an in-built search engine optimization (SEO) tool.

The tool has all the SEO capabilities that standard websites need to rank higher in search engine results. There are some more advanced SEO capabilities besides basic functionalities like editing web-page titles and meta descriptions.

You can also personalize URLs for your web pages. Similarly, you can use a mobile editor to improve compatibility and search ranking. There is also an option to connect your site to Google Search Console. Some other essential SEO features include alt text and keywords setting for the web pages and the website.  

Reporting features

Wix e-commerce offers detailed e-commerce analytics and insights to make the best decision for your business.

You get different types of reports to analyze your business progress. For instance, you can determine the best and worst-performing products based on the quantity sold, revenue earned, and most viewed products with product metrics and information.

Similarly, there is a traffic report to watch the traffic flow and traffic source, including Google Analytics, to see visitors’ behavior and actions taken for the product page. Besides, you can also create a whole new customized report or edit readymade reports by Wix.

You can create a separate detailed report for stakeholders, investors, or your accounting firms. What’s more? Wix also has a Spaces app to track your business performance on the go.

Blog integration

Blogging gives your website the power to attract repeat customers and influence the market. With Wix, it is possible to engage and grow your customer base. You can manage limitless blogs on your Wix site. Set up a blog, then share the content on social media platforms — it’s that easy. It also lets you schedule posts and enables you to add additional blog contributors using its built-in features.

Easy-to-use checkout

The checkout page is one of the top crucial segments of the buying funnel. It has to be easy and convenient for customers to experience a pleasant buying journey. You can rely on Wix for creating an easy-to-use checkout page.

Customers get flexible payment options, as it accepts all secure credit and debit cards from major brands like Visa and American Express. Plus, there are dozens of leading payment gateways to choose from its native Wix Payments solution.

There can be nothing better than providing customers the option of a transparent checkout process. The automated sales tax calculation gives accurate results using the most current, geo-specific tax rates from Avalara for each transaction done from anywhere in the world. Other than that, Wix offers additional checkout features like currency converter, express checkout, custom shipping rate, and more. 

Content management capabilities

Wix is also a brilliant CMS. As mentioned, it has drag and drop tools that are pretty facile and straightforward for beginners. You can start with among their 500+ templates. 

With Wix ADI (Artificial Design Intelligence), you can extend the theme’s functionality without ever having to code. Whether enhancing the text on the page or setting an image, ADI makes everything seamless and quick. In case you want to create your website from scratch, Wix lets you use its classic editor mode. 

Wix easily lets you sort your e-commerce stores’ product catalogs as well as organize and store files. It enables you to add new offers, discounts, and banners to increase your sales. From setting up product/service pricing to the appointment, Wix CMS lets you handle every part of your business through a few mouse clicks.


Wix brings its free plan with excellent features, such as hundreds of templates, unlimited pages, and top-grade hosting. There is no time limit for creating a site. You can take your own time and decide whether it is a perfect choice for you. However, to receive payments, you will have to upgrade the free plan to one of the premium e-commerce plans.

The premium plan starts from $23 per month. Besides, there is an Enterprise plan that is custom designed based on an individual organization’s needs. Overall, in terms of price, it earns good points.

Customer reviews

Over 110 million people have already used Wix. In the last couple of years, the surge in the number of its users has been unusually high despite the introduction of several advanced website builders. After reading the online reviews, we have learned that people like it not just for the free website building plan but also for its exceptional features. That is why they have emerged as a tough competition to some big brands like Shopify, BigCommerce, Weebly, and Squarespace.   


Arguably, Wix has all the security features that most online stores would ever want. It creates a streamlined and secure payment process for your Wix website through advanced end-to-end encryption with a free 256-bit SSL certificate. As an added security support, Wix works with only those payment gateways that offer the highest protection level. It means the gateways must have PCI DSS Level 1 protection.

Whisk Away your Business with Wix

Wix is undoubtedly an excellent choice for new businesses or small businesses looking to develop their website at a competitive price. An array of decent themes and an extremely user-friendly interface make it a preferred choice among new users.

Here, the ease of use means you don’t have to deal with too much technical knowledge or additional resources. Wix also allows you to extend your Wix store’s abilities by seamlessly integrating it to other platforms such as Etsy, Amazon, and eBay using apps.

Related Link: CS-CART REVIEW CS-Cart is a wildly popular e-commerce shopping cart software solution.

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