Most internet users never even look past the 1st page of search results. It makes total sense to use a keyword research tool because no one will ever find you otherwise!
A keyword research tool helps you to figure out what’s important to your audience. It can help uncover the search terms that users enter into search engines when looking for products, services or general information.
The good news is that you don’t necessarily have to pay for a keyword research tool to improve search engine ranking. Take a look at the best keyword research tools now.
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What are the Benefits of Using a Keyword Research Tool?
There are many benefits to using a keyword research tool. You might already have a basic idea about SEO, but for your business to flourish successfully, you must understand it fully. Keyword research is an important addition to your SEO strategy. Let’s breakdown the major benefits.
Engage the Audience
If 1 of your goals is to produce content relevant to your audience, you must understand what keywords bring traffic to your site. A keyword research tool helps you to figure out what interests your audience, so your team can write solid content around those topics.
Marketing Insights
Analyzing keywords will offer you insights into current marketing trends and consumer behavior. Keywords help you to know what’s popular and important to your audience. This information will help you keep your content relevant.
Develop SEO
Attaining a high search engine ranking doesn’t happen quickly. With the help of a keyword research tool, you can easily find and use relevant and high-converting keywords without spending a hefty amount of time and effort doing it manually.
What Factors Make a Good Keyword Research Tool?
There are many factors to look for when considering a keyword research tool. At the end of the day, you want to find a keyword research tool that helps you create better SEO strategies, aids in content creation and enables you to research your audience.
Here are some other essential factors:
Factor #1 Keyword Research with Language Target
A good keyword research tool should have the ability to target an international audience using language targets. Language targets help global markets find information that is useful to them. Tailoring your keywords and phrases to the culture of each intended audience is key to international SEO success.
Factor #2 Statistics For Word Competition
Reports should be able to tell you your competitors’ most important keywords. A good keyword research tool will effectively predict how much search volume that keyword will receive.
Factor #3 In-depth SERP Overview
A keyword research tool that offers an in-depth SERP overview will help you to understand why pages rank where they do. A SERP analysis is the process of analyzing the top web pages that rank for a specific keyword or topic.
Factor #4 Reporting
You want your research tool to easily export keyword research suggestions, analyses and lists into metric-rich, well-formatted reports.
Factor #5 Filtering
The ability to filter will help you zoom into the most relevant keywords in your result set. Sometimes, there will be low enough volumes for you not to consider or competition levels so high you don’t want to go up against them right now.
The Top 6 Free Keyword Research Tools
Keyword research is essential to your SEO strategy. However, working with the paid tools can get very expensive. Luckily, paid keyword research tools aren’t your only option. Below are 6 top-quality, free tools to help you improve your SEO.
Google Keyword Planner: A Long Standing Favorite
Google’s Keyword Planner is an excellent choice if you are searching for a free keyword research tool. It gives you tons of info about the search volume, the amount of competition, and what people are paying for keywords on Google AdWords. Also, data comes directly from Google itself, making it more reliable than data from a 3rd party.
To use Keyword Planner, you need an AdWords account. This doesn’t mean that it costs anything, but it is an extra step that can be confusing. If you want to use Keyword Planner, you need to create an AdWords account.
The 1 drawback is that there is no phrase search, which will limit your search to exact matches only. Google’s Keyword Planner is designed for advertisers who want to run their ads on Google. However, anyone can use it, and it is free to use.
WordTracker Keyword Tool: Great for Beginners
Keyword Tool is regarded as 1 of the top free keyword research tools on the market and offers analysis for multiple search engines, including Google, YouTube, Bing, Amazon and the App Store.
Keyword Tool lets you supplement your social media marketing with Instagram and Twitter keyword analysis. You can also export all keyword results to CSV.
It’s only free for the 1st 750+ keywords, so if you expect to be searching for a high volume of keywords, Keyword Tool is not the choice for you.
Keyword Tool is suited for individuals who are just getting started with keyword research.
Moz Pro Free Medium Plan: Access to Moz Premium Features
Moz has a free plan that ties together keyword research metrics and analysis, making it easy for you to spend less time on spreadsheets and more time generating quality website traffic.
Moz is a paid keyword research tool, but they do have a free option. The Moz Pro Free Medium Plan gives you access to a suite of SEO tools, including Link Explorer, Keyword Explorer, Rankings, and Page Optimization. You can also ask questions in a beneficial Q&A forum.
Some users find it disappointing that some of the reports are not available until a week or more after loading up the keywords.
Soovle: Free and Funny Name!
If you have multiple channels to do keyword research for, then Soovle is a perfect fit.
Soovle allows you to explore the most typed keywords on multiple search engines based on the keyword root you give it. It even includes Amazon and eBay.
Soovle is also a great brainstormer as you can slowly start typing in your ideas and allow it to auto-generate its own ideas.
But keep in mind you’re unable to specify the keywords by your location.
Soovle is great for those who struggle with coming up with snappy captions for your keyword content. This tool acts like the Google autocomplete suggestion finder to help you find your keyword’s best content.
Ubersuggest: Free Tool With Few Limitations
Ubersuggest is available on the internet and is highly accessible. You can use this tool to help you find new keywords, ideas, suggestions and data. Ubersuggest can be used without creating any of the accounts.
Ubersuggest takes any keyword and immediately generates an almost unlimited list of your original keyword’s alphabetized and numerical keyword variations.
Some users report that it can be difficult to find results related to specific niche markets while using Ubersuggest. There is also no mobile app in Ubersuggest, and the mobile layout on the website is lacking.
Ubersuggest is best for those who need a very user-friendly tool that gives you excellent value without much effort.
SEMRush: Limited Tool
SEMRush is a top contender if you don’t need to do massive keyword searches.
SEMRush offers all the features that you’d expect from a paid research tool for free! You get access to the full range of SEO tools. You can search either by domain or keyword, and the software will generate results for keyword analytics, marketing insights, domain analytics and much more. You can even make use of the SEO Writing Assistant.
The 2 drawbacks are that you have to register and there are only 10 searches available per day.
Find a Keyword Research Tool Now
Keyword research tools help you know your audience. To gain popularity in any field, you must understand your customer. Keyword research tools show you what people are typing into their google search engines and how you can use that knowledge to your advantage.
Different types of keyword research tools are designed for different people and different kinds of businesses. It’s essential to get involved and add keyword research to your SEO strategy early on. Free keyword research tools will set the stage for greater success down the road.
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