What Are the Best SEO Tools?

With over 1 billion sites active on the internet, ranking higher on search engines is not easy. An SEO tool can, however, help you stay ahead of the competition.

SEO tools offer solutions that optimize a website’s content by analyzing it for keywords, backlinks and other search engine optimization concerns. This information makes the website a strong contender in a niche and enhances web traffic and sales. 

What Are the Benefits of SEO tools?

SEO tools improve your visibility in the market to help you reach a broader audience of your niche. But they can offer more than that.

Time Saver

SEO involves regular keyword research and data analysis, which is tedious and time-consuming. If you want to find such keywords, you will have to search through a pool of web pages on the internet. However, SEO tools can generate a list of unique yet low competition and high search volume keywords that find worthy link partners in no time.  

Analyze Competitors

SEO tools analyze your competitors’ rankings and will let you know how you stand against them. For example, you can see the flow of their traffic, their search engine rankings, the source of their backlinks and the performance of their content across platforms. This information can help you better position yourself in the competition.

Targets the Right Audience 

SEO tools enable you to attract the attention of the most targeted audience. It discovers the type of content audiences are interested in by researching the trending keywords. It also suggests low competitive keywords with high conversion rates that you can use to rank higher.

What Factors Make a Good SEO Tool?

SEO tools can benefit your website significantly, but only if you use effective options. Below are factors you must take into account before getting an SEO tool.  

Keyword Research

Finding the right SEO keyword is the key to effective SEO practice. Keyword research identifies industry terms having decent search volume and low competition. Effective SEO tools will also suggest a list of keywords based on the user’s intention behind the search. 

These intentions could be looking for free information, solving a problem or buying a product. The best SEO tools should generate thousands of keyword ideas that will help you rank higher.  

Watching your competitors’ backlink profiles is one of the sneakiest ways to monitor their performance. The best SEO tools let you see your competitors’ backlink profiles and observe the source of their backlinks. They should also allow you to have the authority to visit these sites and the anchor text in fractions of a second. 

Website Audit

To push your site’s rankings in search results, you must know your website’s strengths and weaknesses. The best SEO tools must diagnose and assess your site’s health and find out all the issues preventing your site from ranking higher in search results. This assessment will inform you how well your site is optimized and what to work on to appear higher in the search results.  


A business owner must have evidence of their website’s progress. It is essential that the SEO tool you choose generates an automated report with all important key performance indicators (KPIs) and delivers it on a scheduled basis. The best SEO tools will also report for the targeted regions.

The Best SEO Tools

By now, you should know the benefits of SEO tools and how to choose the best one such as these. 


SEMRush is a renowned name in the SEO community as a comprehensive marketing tool. Experts love it for its exceptional ability to analyze competitors’ metrics as it allows you to research your competition in 20 different ways. SEMRush is also an excellent choice for paid traffic and PPC.


  • Performs in-depth competitor analysis 
  • Suggests the best backlinks and keywords


  • Might be too technical for beginners who are starting as webmasters and business owners

Best For: Nevertheless, SEMRush is best for keyword and competitor research.

Pricing: Its basic plan starts from $119.95 per month and is best suited for freelancers, startups and in-house marketers. If you go for annual billing, the same plan will cost you $99.95 per month.    

Rating: 5 stars 


Ahrefs offers the best site audit feature. It calls your attention to the parts of your website that need improvements to rank better in search engines. When talking about its competitor analysis ability, Ahrefs is unbeatable in determining your competitor’s backlinks. 


  • Finds the most linked content within your niche
  • Provides an overview of your best-performing pages
  • Has the world’s most extensive backlink index


Best For: Ahrefs is best for backlink analysis.

Pricing: Ahrefs’s plan starts at $99 per month. If you pay annually, you also get two months free subscription. If you are unsure about it, you can get a seven days trial for $7 to see if the tool is a better fit for you. 

Rating: 5 stars

Google Search Console

Google Search Console is a brilliant tool for new websites. It allows site owners to submit their web pages for search indexing and understand how Google and its users view your website. Google Search Console has a suite of tools designed to deliver valuable information about your site.


  • Assesses your site’s performance and points out potential problems 
  • It ensures your site supports Google ranking parameters 
  • It monitors Google’s indexing of your site 
  • Considered the best tool for new web admins to get started with SEO.  


  • The issues it depicts are too technical to understand

Best For: Google Search Console, nonetheless, is best for beginners and startups.

Pricing: It is free of cost.

Rating: 5 stars

Moz Pro 

Moz Pro offers a complete package when it comes to effective SEO. No matter if it is keyword recommendations or a site crawl, Moz Pro results are the best around. It is highly praised for its ability to stay updated with Google’s ever-changing algorithm. 


  • Stays updated with Google’s ever-changing algorithm
  • Easy to increase traffic, rankings and visibility on Google’s SERP and across other search engine results. 


  • The interface can be a bit complex for a beginner

Pricing: Its startup plan begins at $99 per month but opting for a yearly subscription can save you 20%. As a result, the same plan costs $79 per month.

Rating: 4 stars


KWFinder, as the name implies, finds the best keywords for your site. You get expert suggestions for long-tail keywords having a lower level of competition, including analysis reports on backlinks and SERP. 


  • Incorporates the Rank Tracker tool that determines your ranking 
  • Tracks your progress based on one key metric 
  • Lightning-fast and easy to use 


  • Doesn’t support multi-tabbed keyword research

Best For: However, KWFinder is best for finding long-tailed keywords.

Pricing: Its basic plan starts at $49 per month and you can save 40% on an annual subscription. 

Rating: 4 stars

Use the Best SEO Tools to Rank Higher

SEO tools are arguably an integral part of every online business today. They bring organic traffic, leads and customers to your site. However, the selection of appropriate SEO tools is crucial to yield the desired result. 

By choosing the right SEO tool, you can achieve high rankings in search engines, get better visibility in the market and grab the attention of more visitors. The best SEO tools target the right audience by optimizing your site to the best level. As a result, you will generate more revenue and earn more profit for your business. Don’t wait any longer and let your competitors steal your sales. Get your site SEO optimized by using the best SEO tool.