What is the Best Online Survey Software?

The best online survey software makes it simple to collect feedback from your target audience. Armed with this information, you can make informed decisions about how to improve your customer experience. 

Analyzing patterns and buying behavior in conjunction with survey data will provide you the data you need to move forward confidently. And the more you know about your customers, the better you can engage with them to keep them returning and make them into advocates for your brand. Take a look at the benefits of using online survey software now.

What are the Benefits of Using an Online Survey Software?

Online survey software made it simple for brands to better understand their customers fast. Paper surveys took hours to compile and sorting spreadsheet data was cumbersome. But now data is just clicks away. Here are the most prominent benefits of using online survey software.

Fast analysis

Get insights fast with online surveys. You can see data in real-time as surveys come in. This can be helpful for long-term surveys, such as net promoter scores where you’re tracking results over time. Watch as things change and adapt to know whether your company is responsive to the feedback. With built-in analysis tools, you can sort, filter and show your survey data in any format or view you need to. 

Simple process for customers

If you want customer insights, you have to make it simple for them. An online survey provides many great benefits that telephone or paper surveys do not. Online, a customer can see the progress to estimate their time commitment. Some surveys even let you save progress and return if you’re interrupted. And with built-in email services, some survey platforms can remind customers when they haven’t completed a survey yet or that the survey deadline is approaching.

Simple to create

Survey software is easy to style and brand to make it look more like other materials that come from you to build some familiarity with your customers. And with online surveys, you can build in question logic. This means that if a customer answers your question a certain way, it changes the next few questions to gain better, more important insights about that customer’s thoughts and feelings.

What to Look for in the Best Online Survey Software

The best online survey software will include several key features that make gathering customer feedback simple. Here’s what you need to look for in these systems.

Expert template design

Custom templates can help a customer connect your survey to your brand. Getting a random survey from a company they don’t recognize could decrease the likelihood that they’ll complete the questions. So the more you can customize the template, the better. And good software will let you create one template and apply it to all future surveys to make the process fast and easy.

Survey logic

Survey logic allows you to pivot the survey content based on how the customer is answering the questions. So if they had a good experience with you, the proceeding questions can focus on what was great. 

If they had a bad experience, you can ask more poignant questions about what went wrong and how it didn’t meet with their expectations. Or when asking a customer whether they attended an event, if they say yes you can continue asking them about how the event went. And if they say no, you can collect information about why they chose not to attend.

Flexible look and feel

Surveys should adapt to a user’s device. If you’re doing an email survey directly in the body of the email, you should be able to get it to look a certain way. Or if you’re texting a link for customers to complete from a mobile device, that look and feel should match the user’s device. 

Flexibility in online survey software can take many forms from how you distribute the software to how you analyze the data. The software should allow you to customize the experience to meet your needs and the needs of your customers.


In some cases, you might want to avoid asking questions in the same order on every survey to see if that changes the outcome of your data. Software that allows you to randomize your survey can provide you unbiased opinions. Some software even allows you to randomize who you ask to take the software. 

For online purchases, maybe it’s when a customer purchases a certain kind of product. Or for learning about your online experience, it might be every 10th visitor. It all depends on what you’re hoping to learn, but know that randomization options can be quite helpful. 

Reporting and proper analysis

The whole point of requesting customer feedback is to gain valuable insights into your customer’s thoughts and feelings about you. To get to the heart of that, you need to be able to sort, filter and view the data in a format that works for you. 

And you want to be able to export and package that data for use in presentations or management reports to showcase how your customer perceptions are changing. Good reporting and analysis tools will make that simple. 

The Best Online Survey Software

Now you’re ready to start reviewing the options for the best online survey software to find the one that will be a good fit for your needs. Here’s a look at the top products on the market and what they’re especially good for.


Qualtrics is the best of the best when it comes to online survey software, but you’ll also need to be ready to pay premium prices for this best-in-class software. So if your needs are limited, continue down the list for more affordable software with fewer features and customization options.


  • Impeccable survey flow options
  • View previews of the mobile and desktop survey to customize the experience
  • Option to mask answer choices
  • Carry forward survey data
  • Reporting options for in-depth views or high-level overviews


  • Extremely expensive compared to other options
  • Lacking in project management tools or project workflows
  • Complicated buying process to choose software options

Best for: All-around use and customization options

Pricing: You can test out Qualtrics with a free account and open a survey with up to 100 responses. The survey software provider offers many different types of surveys and services. You’ll need to reach out for a quote based on your needs.

Rating: 5 stars

Zoho Survey

It seems like no software listing would be complete without a Zoho product mention. The products are beginner-friendly but also scale to meet the needs of large enterprises. 

You’ll also find the software to be of great value for the price you pay. This is also among the best free online survey software options to collect up to 100 responses per survey.


  • Create both online and offline surveys
  • Integrate the software with other Zoho tools to enhance the value of it
  • Enjoy the ease of tracking surveys from the mobile app


  • Lacks survey logic
  • Doesn’t provide options for question blocks

Best for: Those who use Zoho software products

Pricing: Get started with a 7-day free trial. Or use the forever free option to collect up to 100 responses on surveys with up to 10 questions. If you need additional features, sign up for $25 per month. 

Rating: 4.5 stars


Alchemer used to be called SurveyGizmo. The software provides a robust survey tool with many great features and the ability to customize both your experience and that of your customers. 

With so much ability to customize and code your survey, this option is not great for beginners or for companies with limited internal resources. 


  • Custom code your surveys for meticulous experiences
  • Select your layout from many options
  • Create custom reports based on your needs


  • Limited question logic options
  • Fairly technical for beginners

Best for: Affordable tool for small business marketers with previous survey experience

Pricing: Prices start at $49 per month per user, or if you buy an annual plan, it’s $25 a month per user. Test out the platform with a free trial to see if it’s right for you. You don’t even need to input credit card information. 

Rating: 4.5 stars


SurveyMonkey is a great tool for beginners. You don’t have to know much about surveys to be able to get started in SurveyMonkey and you’ll even have a question bank to choose from to make things even easier. 

For more advanced users, the software does have some helpful features to create more in-depth and complicated surveys as well.


  • Comprehensive question library to get you started
  • Integrates with many other tools
  • Extremely common survey software, meaning there’s lots of knowledge and support out there


  • Survey logic is somewhat limited
  • Introductory pricing tiers lack some features other comparable software boasts

Best for: Simple and easy-to-use online survey software

Pricing: Plans start at $25 per month per user for 3 users or more. For less than 3 users, you can choose a personal plan for $32 a month. 

Rating: 4 stars


If you’ve never created a survey before, SoGoSurvey will make it simple. The software is still very feature-rich, but it provides tools and ease of use for beginners. You won’t feel overwhelmed by this survey software or its price point.


  • Edit questions in bulk
  • Get advanced reporting using pivot tables and other data viewpoints
  • Option to purchase advanced support to help you get started


  • The support options included in standard plans are somewhat limited compared to other software systems
  • Question logic is limited

Best for: Small businesses

Pricing: Get started on the software with a free plan, but know that you’ll be limited to 100 email invitations per survey with a maximum of 200 invitations and survey responses per year. From there, plans start at $25 per month.

Rating: 4 stars


SurveyPlanet is a simple survey software. Because it isn’t as feature-rich as some of the other options on the list, it boasts a clean user interface that makes it incredibly easy to build and send surveys. 

Just be aware that this software does not scale to meet the needs of larger organizations or more complex survey questions.


  • Extremely affordable for small businesses
  • Simple and easy-to-learn interface
  • User-friendly branching question options


  • Limited question types and overall feature set
  • Does not include matrix questions
  • Will not scale to meet the needs of growing organizations

Best for: Beginners with small-scale survey needs

Pricing: Get started for free with unlimited surveys, questions and responses. Upgrade to Pro for $180 per year or $20 per month to be able to customize the templates and use more advanced features. 

Rating: 3.5 stars

Start Collecting Customer Feedback

Customer feedback enables you to adapt your business and better meet customer needs. You’ll only know your improvement areas if you start asking your customers about what you can do better. Test out a few of the online survey software options above to get started with improving your customer experience.