Best CRMs for Real Estate Investors

Contributor, Benzinga

Real estate CRM has revolutionized real estate business. With the help of real estate CRM, you can get an edge over your competitors.   

This article will help you understand:

What Does a Real Estate CRM Do?

Real estate CRM can be beneficial to any Real Estate business. Using CRM software, you can manage your real estate business and sales process without breaking a sweat. 

A CRM software helps you take care of the end-to-end process management by managing incoming requests, visualizing the sales funnel, preparing price quotes and even selling a property.

With the help of real estate CRM, you can offer personalized service to buyers and sellers. As with any other CRM, real estate CRM solves many sales and marketing problems by organizing data efficiently.

With CRM software, you can easily leverage email marketing, scheduling, calling and social media tools. Primarily for real estate investors, CRMs offer more intelligent reporting that keeps the nightmares of commissions and selling fees at bay.

Factors Affecting Choice of CRM For Real Estate Investors

It’s normal to have cold feet when choosing the best-fit CRM for your real estate business. To make things easy for you, we’ve lined up some of the essential factors that you should not miss while choosing one for your real estate business.


Price is the foremost thing you should consider while looking for any software in the market. Do not burden yourself by choosing features that might look impressive but are not essential for you. 

Familiarize yourself and your business with free CRMs available in the market. Take opinions from people who already have used CRM. Sum up your experience and go for the ones that fit your price range.


You might be using many systems for your work, and you would want them to sync with your new CRM to increase productivity. For example, you might have all of the details of your leads in your contact book. So A CRM that can’t integrate or import data from your contact book can’t help you.

It’s just one of the minor examples of where CRM that fails to integrate can become a pain point. Just imagine copying every email from your old system to your new CRM. We cannot emphasize how important it is for a CRM to integrate with other systems.


You may not find the perfect CRM in the market that fits all your requirements. None of the CRM that are available in the market do. Your business is unique and so are your business processes.

But the best CRM would be flexible enough to let you customize so that you can find that sweet spot with the CRM for your business needs. Look for companies that offer customizable solutions.


A CRM should have a better reporting system and a feature that displays all the vital analytics in a single place. In the real estate business, precise metrics and data play a crucial role in breaking or making a deal.

Analytics such as client details from name to address, pipeline status, client history, meeting details, and many more will help you see an overview of your project and close the deal soon.


It’s tough to succeed in the real estate business if the CRM you are using is hard to understand and troublesome to use. You don’t want a CRM that complicates your work. Look out for a CRM that has an easy to use interface and a low learning curve. 


Automation is another crucial aspect to look for in any CRM. With automation, you can forget about regular and recurring tasks and minimize the chances of mistakes. 

The best real estate CRMs in the market offer the option to automate routine business processes including lead follow-ups and replies to general queries.

Customer Support

You might need help at various stages of your journey with a CRM. Whenever you experience a software crash, accidentally delete important data or find yourself confused about features, good customer support can guide you in the right direction forward. 

See if the CRM you are choosing provides better customer support. Don’t hesitate to shell out a few extra bucks for customer support. 

What is the Best CRM for Real Estate Investors?

Real estate businesses are unique, and there aren’t many CRM in the market that caters explicitly to this market. To help you make the right decision, we’ve listed CRMs that are best for the real estate business.

1. Most Versatile, Affordable, and Powerful: HubSpot CRM

HubSpot CRM is a powerful platform that allows any number of people and professionals to manage customer relationships. When you’re a real estate investor, remember that you have several groups of people to deal with. You are managing tenants, vendors and staff. HubSpot CRM is so versatile that it can adapt to your needs. Perhaps you only plan to invest and flip the property. You might plan to rent. Hubspot CRM meets you where you’re at.

You can use the platform to offer live chat or chatbot support, online consumer forms, a conversations inbox and more. Continue by setting up prospect tracking if you’re renting, and offer forms or online payment portals that help you interface with a wide range of individuals or entities.

You can also connect hundreds of apps to your CRM so that you have the support you need from other platforms that you already use. The best part? Hubspot CRM is free forever with no credit card required.

2. Best Value: REsimpli

The RE from REsimpli’s name stands for real estate. This CRM is specifically designed to organize the work related to real estate. 

REsimpli has a built-in bookkeeping system specifically to ease the work of real estate agents. Its built-in automated task management system reminds you on a timely basis to wrap up any unfinished business. It offers real-time data about your business, which helps you visualize better, leading to more profit.

REsimpli is more than a real estate CRM because your entire organization will be working on a single system. Because it is collaborative software, everyone is in sync with each other’s work.

REsimpli provides its service at a much better price than its competitors. The price starts at $99 per month, which includes all the features they provide. You’ll pay extra for additional users.

3. Best for Customization: Propertyware

Propertyware is all-in-1, open platform property management software with key capabilities. 

It offers you a custom dashboard and unlimited custom reports. It provides you insights and analytics that are not possible to dig with your manual management capability. It allows you to build custom workflows and automated processes.

It allows you to connect with any of the software you are using easily. Third-party integration will directly help in omitting duplication and minimize your manual effort.

Propertyware is charging $100 per month for its very basic plan. It also provides additional services to boost your efficiency for an extra amount.

4. Best for Matured Products: Keap

Ranges from $79 to $149 per month
Mobile App

Keap, previously known as Infusionsoft, is among the oldest existing real estate CRM in the market and offers almost every specification you require for your business. 

Keap CRM allows you to build a customized dashboard, sequences for your prospects, personalized workflow for different clients, automated emails and many more. It also provides basic CRM functionalities such as contact storage and scheduling.

If you are very new to the software, Keap offers you a free trial to first explore it. The most popular Pro package costs around $105 per month for your 1st 5 months. All of the packages come with mobile app support.

5. Best for Finding Investors: SyndicationPro

SyndicationPro is a real estate CRM that is most popular among investors who are gathering funds for a real estate investment syndication. It’s the only CRM tool that helps you to nurture and recognize serious investors.

This CRM allows real estate investors or agents to build a landing page that you can customize. This CRM is more of a relationship management tool than a project management tool.

Its price is relatively high in comparison to other CRM that are available in the market. The price range starts from $95 and may reach up to $500 per month. You can unlock some of the functionalities only if you purchase their high-tier packages.

6. Best for Security: Pipedrive

Pipedrive is popular in the market for its flexibility to customize workflow processes as per your need and requirement. Like any other real estate CRMs in the market, it also offers property management at all the sales stages. 

Tracking calls and email history are much more manageable with Pipedrive. It offers complete visibility and control of your schedule and automates repetitive tasks to ease your hectic work. It compiles all the insights in one dashboard, reducing the need to search everywhere for the information you need.

Pipedrive allows you to access your account and visualize your data from anywhere in the world via its mobile app. It has a strict security policy and has had 0 leakages so far.

There are a bouquet of packages available, but the most popular package goes for $49 per month on an annual plan. Add-ons are extra.

7. Best for Automation: Salesforce

Pricing: Ranging from $25 to $1,250 per month for small businesses
Mobile App

Salesforce is the global leader in CRMs. This solution provides flexibility and customizability. Salesforce’s greatest strength is Salesforce marketing automation, which helps your business by discovering leads data and analytics.

You can update records remotely and check the status of any client quickly. Agents can trace and interact with properties and people without any hassle. It is a cloud-based real estate management software, so you don’t have to download any updates.

You’ll pay $79 and up per month for Salesforce PropertyBase. If you want prospect management, geo-searching and mobile-friendly pipelines, go for REthink CRM, which costs $50 and up per month. 

Improve Your Real Estate Business

It’s normal to feel overwhelmed to organize a long list of properties, a high volume of contacts, and an expansive portfolio of real estate listings without a CRM. Real estate CRM can take away the overwhelming part and let you manage and organize your real estate business effortlessly. 

You can improve client communication massively by using CRM, which improves your conversion rate. With personalized customer service, you can better understand your clients’ requirements, demands or needs. The right real estate CRM can give you an edge compared to your competitors.