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BlackBerry Sales Not Even Close, Says Morgan Stanley

BlackBerry Sales Not Even Close, Says Morgan Stanley
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Morgan Stanley in a note on Monday said that BlackBerry Ltd (NASDAQ: BBRY) sales of its software and phones are "not tracking anywhere close" to where they need to be.

Shares recently traded at $9.73, down 0.87 percent.

Based on research and conversations, Morgan Stanley said that VARs and resellers are finding BlackBerry is a tough sell, even for enterprise customers. On the phone, Morgan Stanley said that as many as 8,000 Classic and Passport phones have been sold, "well below" the 2-3 million needed in FY16.

Meanwhile, Morgan Stanley said that even if BlackBerry is able to stem the declines in its enterprise unit, the $500 million in software revenue is unlikely. In short, BlackBerry will not "get anywhere close" to this goal.

Morgan Stanley reiterated its $7 price target and Underweight rating.

Latest Ratings for BBRY

Sep 2016Goldman SachsMaintainsSell
Sep 2016Credit SuisseMaintainsUnderperform
Sep 2016Morgan StanleyMaintainsEqual-Weight

View More Analyst Ratings for BBRY
View the Latest Analyst Ratings

Posted-In: Morgan StanleyReiteration Analyst Ratings Best of Benzinga


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