House Of Mouse Continues Its Monster Rally

Joel Elconin is the co-host of Benzinga's #PreMarket Prep, a daily trading idea radio show.

Walt Disney Co DIS shares were trading higher by $1.44 at $109.38 in Thursday's session. The company, which is scheduled to report Q2 earnings on May 5, has been on a tear since its Q1 beat for EPS by $0.20 in February. That marks the 10th quarter in a row the company has beat for EPS.

Since its earning beat on February 3, it has been a gap and go for the issue. On February 3, it leaped from its prior day close ($94.10) to $101.28 and has never looked back. In fact, it has never closed below that price and has continued to march higher.

In Thursday's session, it has eclipsed its former all-time high of $108.99, reaching $109.45 so far in today's session. It is poised to close well above its former all-time high close of $108.22 that was made on Monday. At time of writing, it is trading just off its highs for the day.

The Street high price target for Disney resides with Hilliard-Lyons, which has the issue rated as a long-term buy with at $125 price target.