Market Overview

Bank Of America Is Bullish On Roku

Bank Of America Is Bullish On Roku

Shares of Roku Inc (NASDAQ: ROKU) were rising on Monday as Bank of America started coverage of the stock with a Buy recommendation.

The Analyst

Bank of America's Ziv Israel started Roku with a Buy rating and a $154 price target.

The Thesis

Roku's leading position in the video streaming market and the fact that it has effectively shifted to generating much of its revenue through video ads, from its previous focus on hardware sales, impresses Israel.

The analyst also said concerns about negative impacts from new competition is overstated, and that strong revenue growth should continue as advertisers move money into the OTT market. Roku also should benefit from increasing demand for smart TVs, and from its strong brand recognition.

The recent drop in Roku's stock price is mostly from new streaming competition announcements, particularly from Comcast Corporation (NASDAQ: CMCSA) and Facebook Inc. (NASDAQ: FB), Israel said.

"We view the market reaction as excessively punitive, as total cost of ownership for both products is significantly higher than for the Roku device," Israel wrote in the note.

Price Action

Roku's stock was up 6.7% on Monday, trading around $142.82 per share.

Related Links:

Roku To Purchase Dataxu For $150M In Cash And Roku Shares

Roku To Carry Apple TV

Photo courtesy of Roku.

Latest Ratings for ROKU

Nov 2019MaintainsBuy
Nov 2019MaintainsOutperform
Nov 2019ReiteratesBuy

View More Analyst Ratings for ROKU
View the Latest Analyst Ratings

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