Market Overview

Piper Jaffray: Wayfair's 'Way Day' Could Land Retailer New Customers

Share:
Piper Jaffray: Wayfair's 'Way Day' Could Land Retailer New Customers

With Wayfair Inc. (NYSE: W)’s new retail holiday Way Day set for April 25, Piper Jaffray analysts see an opportunity for the online retailer to lift revenue and draw new customers.

The Analyst

Peter Keith of Piper Jaffray reiterated an Overweight rating on Wayfair with a $92 price target.

The Thesis

Way Day, is scheduled to begin at midnight on April 25 this year. Way Day will offer Black Friday-equivalent prices on over 70,000 products and provide free shipping as well as triple reward points, Keith said in a Wednesday note.

Way Day could be an opportunity for Wayfair to draw new customers by focusing on items eligible for two-day shipping, Keith said.

“Customers (new and repeat) focusing on promoted items are likely to experience Wayfair's best-in-class logistics for the home furnishings category — which in turn could/should drive more repeat business in the future.”

Feedback so far has been positive and customers have expressed interest in trying Wayfair for the first time or visiting again, the analyst said.

Keith predicts that Way Day could be a catalyst for a Q2 revenue lift and said that when Amazon.com, Inc. (NASDAQ: AMZN) launched a similar initiative with Prime Day in 2015, the company saw a strong acceleration in unit growth.

“With Way Day running a full week before the scheduled Q1 earnings announcement May 2, Wayfair should be able to provide a healthy/positive Q2 quarter-to-date update.”

Price Action

At the time of publication, Wayfair was trading up 2.61 percent at $70.02

Related Links:

Piper Jaffray Offers Investors 'Clarity' On Wayfair

DA Davidson Downgrades Wayfair In The Face Of Increased Compteition From Overstock

Latest Ratings for W

DateFirmActionFromTo
Mar 2020Deutsche BankMaintainsBuy
Mar 2020Gordon HaskettUpgradesHoldBuy
Mar 2020Wells FargoMaintainsEqual-Weight

View More Analyst Ratings for W
View the Latest Analyst Ratings

 

Related Articles (W)

View Comments and Join the Discussion!

Posted-In: Peter Keith PiperJaffray Way DayAnalyst Color Price Target Reiteration Analyst Ratings Tech Best of Benzinga

Latest Ratings

StockFirmActionPT
PECFRAMaintains8.0
HUNCFRAUpgrades16.0
CCCFRADowngrades11.0
VOYAPiper SandlerMaintains58.0
PRUPiper SandlerMaintains64.0
View the Latest Analytics Ratings
Don't Miss Any Updates!
News Directly in Your Inbox
Subscribe to:
Benzinga Premarket Activity
Get pre-market outlook, mid-day update and after-market roundup emails in your inbox.
Market in 5 Minutes
Everything you need to know about the market - quick & easy.
Daily Analyst Rating
A summary of each day’s top rating changes from sell-side analysts on the street.
Fintech Focus
A daily collection of all things fintech, interesting developments and market updates.
Thank You

Thank you for subscribing! If you have any questions feel free to call us at 1-877-440-ZING or email us at vipaccounts@benzinga.com