Skip to main content

Market Overview

Sally Beauty Gets A Rating Makeover, Morgan Stanley Downgrades

Share:
Sally Beauty Gets A Rating Makeover, Morgan Stanley Downgrades

Beauty retailers, including Sally Beauty Holdings, Inc. (NYSE: SBH), remain under heavy selling pressure as competition within the beauty space continues to intensify. Investors also have to contend with the prospect of Amazon.com, Inc. (NASDAQ: AMZN) entering the beauty space, which adds another potential headwind for the group.

The Analyst

Morgan Stanley's Simeon Gutman.

The Rating

Gutman downgraded Sally Beauty's stock rating from Equal-weight to Underweight with a price target slashed from $22 to $15. (See Gutman's track record here.) 

The Thesis

The competitive landscape within the beauty segment is becoming more crowded as large department stores and retailers like Target Corporation (NYSE: TGT) are heavily investing in their beauty assortment, Gutman said in the Wednesday downgrade note. Sally Beauty's value offering is "relatively less compelling" compared to its larger rivals, which implies the potential for: 1) "subdued/modestly negative" comps, 2) margin erosion and 3) top-line "stress," Gutman said. 

Morgan Stanley's bearish case for Sally Beauty includes: 1) gross profit headwinds from a loyalty program transition, 2) the lapping of $20 million  in expense savings initiatives and 3) incremental investments in its omni-channel, which boosts spending at the expense of diluting margins.

Price Action

Shares of Sally Beauty fell more than 10 percent Wednesday morning and hit a new 52-week low of $14.22. Shares are also lower by more than 40 percent since the start of 2017.

Related Links:
Fearing Soft Sector Trends, Ulta Beauty Shares Downgraded
Will Amazon Buy Sally Beauty Supply?

Latest Ratings for SBH

DateFirmActionFromTo
Mar 2021OppenheimerDowngradesOutperformPerform
Feb 2021Morgan StanleyMaintainsEqual-Weight
Jan 2021Morgan StanleyUpgradesUnderweightEqual-Weight

View More Analyst Ratings for SBH
View the Latest Analyst Ratings

 

Related Articles (SBH)

View Comments and Join the Discussion!

Posted-In: Beauty Beauty Companies Beauty Stocks Morgan StanleyAnalyst Color Downgrades Price Target Analyst Ratings Best of Benzinga

Latest Ratings

StockFirmActionPT
GDWolfe ResearchDowngrades
QRTEAB of A SecuritiesInitiates Coverage On
ABB of A SecuritiesDowngrades42.0
VCTRB of A SecuritiesUpgrades32.0
BSIGB of A SecuritiesUpgrades27.0
View the Latest Analytics Ratings
Don't Miss Any Updates!
News Directly in Your Inbox
Subscribe to:
Benzinga Premarket Activity
Get pre-market outlook, mid-day update and after-market roundup emails in your inbox.
Market in 5 Minutes
Everything you need to know about the market - quick & easy.
Fintech Focus
A daily collection of all things fintech, interesting developments and market updates.
SPAC
Everything you need to know about the latest SPAC news.
Thank You

Thank you for subscribing! If you have any questions feel free to call us at 1-877-440-ZING or email us at vipaccounts@benzinga.com