Where The Strength Comes From
Slabaugh went on to explain where Wendy's strength is coming from. The analyst noted the burger chain is seeing success in offering value to consumers with its four items special for $4. The company has also done a good job in marketing its brand around fresh beef, which helped drive awareness and re-trial of core items.
As such, the analyst continues to like Wendy's stock despite a 44 percent gain over the past year and the company should be viewed as an outperformer, as it is seeing success in selling both premium and value products.
Related Links: Wendy's Isn't Afraid Of McDonald's McDonald's Turnaround Efforts, Growth Prospects Lead To Upgrade ________ Image Credit: By Daisuke Kaneko - P1120428, CC BY-SA 2.0, via Wikimedia Commons© 2024 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.
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