Market Overview Is One Of The Best Positioned Consumer Plays

Share: Is One Of The Best Positioned Consumer Plays

1-800-Flowers.Com Inc (NASDAQ: FLWS) is scheduled to announce its Q2 FY 2017 results on Tuesday. The company would likely report in-line results and maintain its annual guidance, which may prove conservative, Wunderlich’s Eric Beder said in a report. He reiterated a Buy rating on the company, with a price target of $12.

Strong Positioning

Beder commented that was “among the best positioned consumer plays in our group,” mentioning the reasons as:

  • Strong gifting offering: The Harry & David offering diversified the mix meaningfully during Christmas 2016.
  • An integrated gifting offering: Christmas 2016 was also the first season for’s fully-integrated branding website, offering all of the company’s brands on one platform, which may have driven increased multi-branded purchases.
  • Continued market share gains: The company gained further market share from competitor FTD Companies Inc (NASDAQ: FTD), despite being “in the midst of a management change and retooling the business.”
  • A marked shift to mobile.

“Further, we believe the company aggressively offered a higher value-added offerings to the Christmas mix, which should help margins,” Beder noted, while expressing optimism regarding continued momentum in’s performance going ahead.

Shares of 1-800-Flowers closed Friday's session at $9.85.

Latest Ratings for FLWS

Oct 2020DA DavidsonMaintainsNeutral
Aug 2020DA DavidsonUpgradesUnderperformNeutral
Jul 2020DA DavidsonMaintainsUnderperform

View More Analyst Ratings for FLWS
View the Latest Analyst Ratings


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