1-800-Flowers.com Is One Of The Best Positioned Consumer Plays

1-800-Flowers.Com Inc FLWS is scheduled to announce its Q2 FY 2017 results on Tuesday. The company would likely report in-line results and maintain its annual guidance, which may prove conservative, Wunderlich’s Eric Beder said in a report. He reiterated a Buy rating on the company, with a price target of $12.

Strong Positioning

Beder commented that 1-800-Flowers.com was “among the best positioned consumer plays in our group,” mentioning the reasons as:

• Strong gifting offering: The Harry & David offering diversified the mix meaningfully during Christmas 2016.
• An integrated gifting offering: Christmas 2016 was also the first season for 1-800-Flowers.com’s fully-integrated branding website, offering all of the company’s brands on one platform, which may have driven increased multi-branded purchases.
• Continued market share gains: The company gained further market share from competitor FTD Companies Inc FTD, despite being “in the midst of a management change and retooling the business.”
• A marked shift to mobile.

“Further, we believe the company aggressively offered a higher value-added offerings to the Christmas mix, which should help margins,” Beder noted, while expressing optimism regarding continued momentum in 1-800-Flowers.com’s performance going ahead.

Shares of 1-800-Flowers closed Friday's session at $9.85.