Market Overview

The Stakes Are High For Kohl's This Back-To-School Season

The Stakes Are High For Kohl's This Back-To-School Season

Argus’ Christopher Graja believes the back-to-school season, spanning the end of 2Q and the first two months of 3Q, will demonstrate whether Kohl's Corporation (NYSE: KSS) “remains a favorite of American moms, or whether they have moved on.”

Graja maintains a Hold rating on the company.

Back-To-School Season

The analyst believes that if the company is unable to achieve better than its peers or at least flat comps during the “second most important shopping season of the year,” the outlook for Kohl’s would become more negative.

Graja pointed out that the company was “on a mission to reverse several years of lackluster performance that came as middle-income shoppers struggled following the recession,” as well as due to the growth of e-commerce and off-price retailer taking share.

Growth Plan

However, the analyst believes that although Kohl’s initiatives to cut costs could help near term profitability, it was unlikely to make in-store shopping more attractive than browsing e-commerce sites “from the couch”.

In addition, Graja believes that “shoppers must have more opportunity to interact with KSS associates throughout the stores and not just at the checkout counter.”

Related Link: Goldman Still Worried Long-Term Profit Headwinds Remain At Kohl's

Kohl’s has names its growth plan, which is expected to span over the next several years, its “Greatness Agenda,” which is based on the “pillars” of “amazing product, incredible savings, easy experience, personalized connections and winning teams.”

However, the analyst expressed caution regarding the department store space and the competitive environment.

Full ratings data available on Benzinga Pro.

Do you have ideas for articles/interviews you'd like to see more of on Benzinga? Please email with your best article ideas. One person will be randomly selected to win a $20 Amazon gift card!

Latest Ratings for KSS

Jan 2020DowngradesBuyNeutral
Jan 2020DowngradesBuyNeutral
Jan 2020DowngradesOutperformMarket Perform

View More Analyst Ratings for KSS
View the Latest Analyst Ratings

Posted-In: Argus Christopher GrajaAnalyst Color Reiteration Analyst Ratings Best of Benzinga


Related Articles (KSS)

View Comments and Join the Discussion!

Latest Ratings

TCBIRBC CapitalMaintains59.0
ASMLRBC CapitalMaintains320.0
CLVSB of A SecuritiesMaintains10.0
FULCB of A SecuritiesMaintains22.0
View the Latest Analytics Ratings
Don't Miss Any Updates!
News Directly in Your Inbox
Subscribe to:
Benzinga Premarket Activity
Get pre-market outlook, mid-day update and after-market roundup emails in your inbox.
Market in 5 Minutes
Everything you need to know about the market - quick & easy.
Daily Analyst Rating
A summary of each day’s top rating changes from sell-side analysts on the street.
Fintech Focus
A daily collection of all things fintech, interesting developments and market updates.
Thank You

Thank you for subscribing! If you have any questions feel free to call us at 1-877-440-ZING or email us at