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Activision Skips The E3 Floor, Accomplishes More With A Tweet

Activision Skips The E3 Floor, Accomplishes More With A Tweet

Gerrick Johnson of BMO Capital Markets recently met with Activision Blizzard, Inc. (NASDAQ: ATVI)'s management team at the E3 video game exposition and detailed his discussions in a research note on Thursday.

Johnson stated that the highlight of Activation's E3 presence was not from the show floor, rather it came in the form of a tweet, which indicated "Overwatch" surpassed 10 million players in less than one month since its debut.

Related Link: Activision E3 Takeaways According To Barclays

The analyst added that Activision's management team was "also pleased" with the performance of the "Warcraft" film in emerging markets, especially China, despite poor reviews in the United States. The management team also believe that the film could stimulate re-engagement with its gaming fans and demand for the "Legion" expansion pack, which is scheduled for release in November.

Finally, the company believes that demand for its new "Skylanders" toys, including "Battlecast" trading cards and "Imaginators" mix-n-match figures are "moderate" — an assessment the analyst shares. Nevertheless, the company is "still upbeat" about the fall release of "Call of Duty: Infinite Warfare."

Shares of Activision are maintained with a Market Perform rating with an unchanged $34 price target.


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