Oppenheimer: 4 Near Team TubeMogul Catalysts

TubeMogul Inc TUBE recently hosted its Analyst Day, during which it organized product demonstrations, and provided details on client behavior and the recent integration with Facebook video inventory. Oppenheimer’s Jason Helfstein maintained an Outperform rating for the company, with a price target of $18.

The product demos highlighted the company’s ability to “optimize cross-screen campaigns based on highly targeted demographics and real-time analytics,” analyst Jason Helfstein said. He added that clients seemed to be migrating to Platform Direct, which now represents 81 percent of spend, up from 74 percent in 2015.

Helfstein expects PTV to exceed $60M of spend in 2016, representing 10 percent of total spend. Moreover, integration with Facebook Inc FB allows advertisers to purchase video ads in both Newsfeed and IG.

Areas Of Potential Upside

The analyst enumerated four areas of potential upside to 2H:

1. Growth of social video channels
2. Increased adoption of cross-screen planner
3. International expansion, with a China launch scheduled for later this year
4. Political advertising, via congressional district targeting