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Expert's Big Apple Call: New iPad Pro The Best LCD Mobile Device Ever Made


Even though some critics have argued that Apple Inc. (NASDAQ: AAPL) has lost its mojo, the tech giant continues to push the boundaries of consumer technology. In a recent report, DisplayMate analyst Ray Soneira called the new 9.7-inch iPad Pro "the best performing mobile LCD display" he ever tested.

According to the note, DisplayMate found the 9.7-inch iPad Pro returned display performance metrics that broke many records. For instance, the new iPad offers:

  • The highest absolute color accuracy 1.35 JNCD) for the two standard Color Gamuts it supports
  • The lowest screen reflectance (just 1.7 percent of the ambient light) for any mobile display
  • The highest peak brightness (511 nits) among full-size tablets, for any picture level
  • The highest contrast rating (301) in ambient light
  • The least color variation with viewing angle (less than 2.0 JNCD)

Related Link: Goldman On Apple: Street Estimates Will Rise For First Time In 6 Months Off Earnings, Into iPhone 7 Launch

Interestingly, the 9.7-inch iPad Pro's display outperforms its bigger sibling's, the 12.9-inch iPad Pro's, in every aspect, except for black luminance – which allows for a higher contrast ratio when using it in the dark. "The iPad Pro 12.9 is still a very good display, it's just that the iPad Pro 9.7 is so much better than anything else," Soneira added.

Disclosure: Javier Hasse holds no positions in any of the securities mentioned above.

Latest Ratings for AAPL

Nov 2019Initiates Coverage OnOutperform
Oct 2019MaintainsOutperform
Oct 2019MaintainsBuy

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Posted-In: DisplayMate iPad Ray SoneiraAnalyst Color Analyst Ratings Tech


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