Market Overview

Gene Munster's Apple 'Mixed Reality' Thesis Is Already Playing Out

Gene Munster's Apple 'Mixed Reality' Thesis Is Already Playing Out

Piper Jaffray analyst Gene Munster joined Benzinga's PreMarket Prep on Wednesday morning and shared some color on Apple Inc. (NASDAQ: AAPL)’s first quarter results, including the earnings beat, the revenue miss and the poor iPhone, iPad and Mac sales.

After going over the fundamental story, the expert went into virtual reality, assuring that the technology is the "forerunner" to a bigger theme in future— “mixed reality.” Munster thinks that, over the next decade, the concept of "mixed reality" will see "progressively more M&A" at Apple.

Related Link: How Tesla And The Concept Of 'Mixed Reality' Can Lead To Apple's Growth

On Friday, the Financial Times reported that in an effort to diversify its growth sources away from the iPhone, the tech behemoth has put together a large team of virtual and augmented reality experts and has been building prototypes of headsets that could one day compete with Facebook Inc (NASDAQ: FB)’s Oculus Rift and Microsoft Corporation (NASDAQ: MSFT)’s Hololens.

Apple's Latest Augmented Reality Acquisition

Most recently, Apple acquired Flyby Media, “an augmented reality start-up that lets mobile devices ‘see’ the world around them. Flyby’s team worked closely with Google in developing software for its 3D positioning technology Project Tango,” the note explicated. “Apple is still seeking further acquisitions in optical technologies to enable it to complete its project, according to people familiar with its plans.”

Despite the chitchat, Apple has declined to comment on any virtual reality initiatives.

Disclosure: Javier Hasse holds no positions in any of the securities mentioned above.

Image Credit: Public Domain

Latest Ratings for AAPL

Aug 2019Initiates Coverage OnEqual-Weight
Jul 2019MaintainsHold
Jul 2019MaintainsBuy

View More Analyst Ratings for AAPL
View the Latest Analyst Ratings

Posted-In: Financial Times Flyby Media Gene MunsterAnalyst Color Top Stories Analyst Ratings Tech Trading Ideas Best of Benzinga


Related Articles (AAPL + FB)

View Comments and Join the Discussion!

Latest Ratings

MGENInitiates Coverage On3.0
View the Latest Analytics Ratings
Don't Miss Any Updates!
News Directly in Your Inbox
Subscribe to:
Benzinga Trading Daily
Get pre-market outlook, mid-day update and after-market roundup emails in your inbox.
Market in 5 Minutes
Everything you need to know about the market - quick & easy.
Daily Analyst Rating
A summary of each day’s top rating changes from sell-side analysts on the street.
Thank You

Thank you for subscribing! If you have any questions feel free to call us at 1-877-440-ZING or email us at

GATX Corp Approves Share Buyback Program, Hikes Dividend; Shares Move Higher

Have We Seen A Long-Term Bottom In Apple?