Market Overview

6 Ways To Invest In Super Bowl 50

6 Ways To Invest In Super Bowl 50

  • Canaccord Genuity believes that the 2016 Super Bowl in San Francisco will provide some big returns for hotel REITs with exposure to the area.
  • The firm expects a 5.5 percent boost to San Francisco RevPAR in Q1.
  • The 2016 Super Bowl will likely have a larger impact on RevPAR than 2014’s New York Super Bowl did.
  • It’s rare for a single sporting event to move the stock market, but a new report by Canaccord Genuity analyst Ryan Meliker suggested that the 2016 Super Bowl in San Francisco will do just that.

    In his report, Meliker explained just how significant the Super Bowl will be and which stocks will be the biggest beneficiaries of the big game.

    The Numbers

    According to Canaccord, the Super Bowl alone will boost Q1 2016 revenue per available room (RevPAR) for San Francisco area hotels by 5.5 percent. The firm estimates that the Super Bowl will single-handedly add 59,000 room nights and $66 million in room revenue in the San Francisco area in Q1.

    Related Link: Fantasy Football Numbers Unfazed By Scandal


    Meliker believes the fact that the San Francisco and San Jose areas have about 50,000 fewer rooms than the New York City area means that San Francisco hotels can expect a much larger RevPAR boost than New York witnessed in 2014.

    Although the San Francisco Super Bowl will likely not have as significant of an impact on RevPAR as the Phoenix game did, investors have much more of an opportunity to benefit from the San Francisco game because there were no hotel REITs with significant exposure to the Phoenix area.

    Top Names

    Meliker believes that market expectations for San Francisco-exposed hotel REITs are extremely low, and that has left the space wide open for a Q1 upside surprise. Canaccord’s top Super Bowl investment picks include Ashford Hospitality Trust, Inc. (NYSE: AHT), DiamondRock Hospitality Company (NYSE: DRH), Starwood Hotels & Resorts Worldwide Inc (NYSE: HOT), Hersha Hospitality Trust (NYSE: HT), Summit Hotel Properties Inc (NYSE: INN) and RLJ Lodging Trust (NYSE: RLJ).

    Disclosure: The author holds no position in the stocks mentioned.

    Image Credit: Public Domain

    Latest Ratings for AHT

    Jun 2019DowngradesBuyNeutral
    Dec 2018MaintainsNeutralNeutral
    Nov 2018MaintainsBuyBuy

    View More Analyst Ratings for AHT
    View the Latest Analyst Ratings

    Posted-In: Analyst Color REIT Travel Events Top Stories Analyst Ratings General Real Estate Best of Benzinga


    Related Articles (AHT + DRH)

    View Comments and Join the Discussion!

    Latest Ratings

    IBMWells FargoMaintains140.0
    PNCWells FargoMaintains147.0
    TWOUDA DavidsonMaintains17.0
    IDYAOppenheimerInitiates Coverage On17.0
    View the Latest Analytics Ratings
    Don't Miss Any Updates!
    News Directly in Your Inbox
    Subscribe to:
    Benzinga Trading Daily
    Get pre-market outlook, mid-day update and after-market roundup emails in your inbox.
    Market in 5 Minutes
    Everything you need to know about the market - quick & easy.
    Daily Analyst Rating
    A summary of each day’s top rating changes from sell-side analysts on the street.
    Thank You

    Thank you for subscribing! If you have any questions feel free to call us at 1-877-440-ZING or email us at

    Avondale Partners Says It's Time To Buy Deere, Joy Global And Other Machinery Stocks

    Mid-Afternoon Market Update: Dow Jumps 175 Points; Garmin Shares Slip On Weak Preliminary Q3 Results