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How Apple Can Reach A $1 Trillion Market Cap

How Apple Can Reach A $1 Trillion Market Cap
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With $720 billion market cap, Apple Inc. (NASDAQ: AAPL) (the world's largest company) is still pretty far from the $1 trillion magic figure. Steven Milunovich, UBS analyst, was on CNBC to discuss how Apple will be able to reach that milestone.

The Way To $1 Trillion

"Our price target is $150," Milunovich began. "That doesn't quite get you to your trillion dollars from $700 billion today, but Apple selling at a 20 percent discount to the market multiple. So, we think there is both still room for some earnings upside surprise.

"Now it's true that the next product cycle on the phone is not going to be as big as the 6, but we still think with 20 percent of users having upgraded there is room to go there. China in particular we still think has upside.

Related Link: Apple Accounts For 92% Of All Smartphone Profit In Q1 (With Just 20% Of The Sales)

"So, some earnings upside and then some multiple expansion."

Essentially A Phone Company

Milunovich was asked if Apple needs to expand and diversify into other areas successfully going forward as opposed to just being a phone company. He replied, "Over two-thirds of profits comes from the phone. It's essentially a phone company today, but it is building an ecosystem. So, first of all the phone is becoming more of an annuity than its been historically."

"In terms of new products, the watch actually it's financially important in the next year because, we thin, the phone is relatively flat. So, going from 0 to say $12 billion on the watch is still a pretty good increment. But, I think, it's going to take a couple of more version for this to become a must have item. In the meantime we will probably see something on the TV side with over-the-top," Milunovich said.

Latest Ratings for AAPL

Jan 2017BarclaysDowngradesOverweightEqual-Weight
Jan 2017OTR GlobalDowngradesNegative
Jan 2017GuggenheimInitiates Coverage OnBuy

View More Analyst Ratings for AAPL
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Posted-In: Steven Milunovich UBSAnalyst Color CNBC Analyst Ratings Tech Media Best of Benzinga


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