Market Overview

Wunderlich's Social Media Survey: Crocs Revamped Look, Taylor Swift Drives Excitement For Keds, And More

Wunderlich's Social Media Survey: Crocs Revamped Look, Taylor Swift Drives Excitement For Keds, And More

In a report published Wednesday, Wunderlich analyst Danielle McCoy discussed the latest findings from her social media survey that focuses on the footwear space.

Here are the main takeaways.

Steven Madden, Ltd. (NASDAQ: SHOO) showcased the diversification within its Summer collection, which featured a "creative spin" on trending dress and casual styles. The analyst noted that the company's speed-to-market expertise and design talent will help it capitalize on product trends that resonate with the consumer.

Crocs, Inc. (NASDAQ: CROX) continued to showcase its "family-fun comfort" assortment. The analyst stated that Crocs continues to use social media as a part of its "multi-dimensional" global marketing approach, which is spreading awareness of its "revamped" look and generating excitement with a larger consumer base.

Related Link: Lululemon Bets Big On Millennial Moms

Deckers Outdoor Corp (NYSE: DECK) remained focused on showcasing its expanded assortment of UGGs outside of the core classic boot category to reduce its reliance on Winter sales. The analyst noted the company is succeeding in strengthening the lifestyle appeal of the UGG brand and giving its core consumers more reasons to shop.

Wolverine World Wide, Inc. (NYSE: WWW) managed to "drive excitement" with its Keds brand on a global basis following a collaboration with Taylor Swift. On the other hand, the company's Sperry brand took "somewhat of a backseat" to its use of social media, but the brand is still "on the right track" to regain market share.

Skechers USA Inc (NYSE: SKX) showcased its "consistent" innovation from new color combinations to enhanced comfort and technical features that helps keep the brand "at the top of consumers' minds.

Caleres Inc (NYSE: CAL)'s Sam Edelman product assortment continued to grow with a wider variety of casual and dress styles that its "contemporary" consumer desires.

Latest Ratings for CROX

Oct 2020Piper SandlerMaintainsOverweight
Oct 2020UBSMaintainsNeutral
Oct 2020Piper SandlerMaintainsOverweight

View More Analyst Ratings for CROX
View the Latest Analyst Ratings


Related Articles (CROX)

View Comments and Join the Discussion!

Posted-In: Apparel Crocs Danielle McCoy Footwear Keds Sam EdelmanAnalyst Color Analyst Ratings Best of Benzinga

Latest Ratings

SNOWCanaccord GenuityMaintains275.0
RCMSVB LeerinkMaintains26.0
ZSMorgan StanleyMaintains150.0
UEMorgan StanleyMaintains10.6
SWKMorgan StanleyMaintains220.0
View the Latest Analytics Ratings
Don't Miss Any Updates!
News Directly in Your Inbox
Subscribe to:
Benzinga Premarket Activity
Get pre-market outlook, mid-day update and after-market roundup emails in your inbox.
Market in 5 Minutes
Everything you need to know about the market - quick & easy.
Fintech Focus
A daily collection of all things fintech, interesting developments and market updates.
Thank You

Thank you for subscribing! If you have any questions feel free to call us at 1-877-440-ZING or email us at