Wunderlich's Social Media Survey: Crocs Revamped Look, Taylor Swift Drives Excitement For Keds, And More

In a report published Wednesday, Wunderlich analyst Danielle McCoy discussed the latest findings from her social media survey that focuses on the footwear space.

Here are the main takeaways.

Steven Madden, Ltd. SHOO showcased the diversification within its Summer collection, which featured a "creative spin" on trending dress and casual styles. The analyst noted that the company's speed-to-market expertise and design talent will help it capitalize on product trends that resonate with the consumer.

Crocs, Inc. CROX continued to showcase its "family-fun comfort" assortment. The analyst stated that Crocs continues to use social media as a part of its "multi-dimensional" global marketing approach, which is spreading awareness of its "revamped" look and generating excitement with a larger consumer base.

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Deckers Outdoor Corp DECK remained focused on showcasing its expanded assortment of UGGs outside of the core classic boot category to reduce its reliance on Winter sales. The analyst noted the company is succeeding in strengthening the lifestyle appeal of the UGG brand and giving its core consumers more reasons to shop.

Wolverine World Wide, Inc. WWW managed to "drive excitement" with its Keds brand on a global basis following a collaboration with Taylor Swift. On the other hand, the company's Sperry brand took "somewhat of a backseat" to its use of social media, but the brand is still "on the right track" to regain market share.

Skechers USA Inc SKX showcased its "consistent" innovation from new color combinations to enhanced comfort and technical features that helps keep the brand "at the top of consumers' minds.

Caleres Inc CAL's Sam Edelman product assortment continued to grow with a wider variety of casual and dress styles that its "contemporary" consumer desires.