2 Apple Stories JP Morgan Is Watching

Apple Inc. AAPL will hold off on an announcement on the highly-anticipated Apple TV hardware at the Apple Worldwide Developers Conference.

The product was not ready to be demonstrated, according to the New York Times. JP Mprgan's Rod Hall noted that “a major setback for the Apple TV involved content.”

The tech giant, according to Hall, is devising to offer Apple TV, iPhone and iPad customers “a bundle of channels that is smaller and cheaper than the large catalog of offerings in a typical cable subscription.” He adds that “we expect the product to launch this fall if not next week” along with “the product adds about 3 percent to earnings but this could be substantially higher if Apple takes a larger share of console gaming software market.”

Related Link: RBC Offers 'All You Need To Know' Heading Into Apple's WWDC

In addition, CBS’s Showtime, following in HBO’s footsteps, debuted a stand-alone streaming service that is aimed at the cord-cutters. The streaming service allows customers to subscribe monthly, at a fee of $10.99 per month exclusively to Apple customers with Apple TV, iPhone or iPod touch. Hall believes that “there is limited room for $10-$15/month subscriptions like this as the world of content unbundles. Eventually we expect shows to simply go direct to consumer via platforms like the AppleTV.”

Apple is expected to add an app store along with Siri voice commands to its new updated Apple TV.

Apple’s stock has been on the rise, up nearly 42 percent in the past year and 18 percent year-to-date.