Market Overview

How Apple Can Enter The Console Gaming Market

Share:

In a report published Monday, JPMorgan analyst Rod Hall commented on recent reports that Apple Inc. (NASDAQ: AAPL) is planning "to take the wraps" off of a brand new set-top box, featuring Siri integration and support for a native App store.

Hall added that Apple will also provide developers with a new software development kit to write applications for the new device which may include Siri voice input, as well as the company's A8 processor found in the iPhone 6 line. In addition, the analyst noted that the device will also feature storage that goes "well beyond" the eight gigabytes found on the current hardware.

Related Link: What It Was Like To Deliver A Presentation To Steve Jobs

"We believe that this opens the potential for Apple to compete in the console gaming market," Hall wrote. "The Console and PC gaming market is expected to be a ~$35 billion software market in 2015."

Hall concluded that Apple's new TV product is a "positive impact," as every 10 percent of share in the Console and PC gaming space equates to approximately 1.5 percent of additional earnings for Apple.

Latest Ratings for AAPL

DateFirmActionFromTo
Aug 2019Initiates Coverage OnEqual-Weight
Jul 2019MaintainsHold
Jul 2019MaintainsBuy

View More Analyst Ratings for AAPL
View the Latest Analyst Ratings

Posted-In: A8 processor Apple TV iPhone 6Analyst Color Previews Analyst Ratings Tech Trading Ideas

 

Related Articles (AAPL)

View Comments and Join the Discussion!

Latest Ratings

StockFirmActionPT
GMLPReiterates10.0
JWNReiterates29.0
DSGXInitiates Coverage On43.0
ZMAssumes115.0
LOGMAssumes77.0
View the Latest Analytics Ratings
Don't Miss Any Updates!
News Directly in Your Inbox
Subscribe to:
Benzinga Trading Daily
Get pre-market outlook, mid-day update and after-market roundup emails in your inbox.
Market in 5 Minutes
Everything you need to know about the market - quick & easy.
Daily Analyst Rating
A summary of each day’s top rating changes from sell-side analysts on the street.
Thank You

Thank you for subscribing! If you have any questions feel free to call us at 1-877-440-ZING or email us at vipaccounts@benzinga.com

PE Firm Sets Ventures With Select Medical, Tenet Healthcare

SunTrust Names Eli Lilly, Merck, Bristol-Myers as 'Favorite' Pharma Firms