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Morgan Stanley: These Sectors Will Benefit From Strong Consumer Spending In 2015

Morgan Stanley: These Sectors Will Benefit From Strong Consumer Spending In 2015

In a recent report, analysts at Morgan Stanley gave their take on consumer spending trends and what they mean for the U.S. economy in 2015.

According to the most recent data, real discretionary personal consumption expenditure (PCE) increased to 3.7 percent in the fourth quarter, and analysts see strong evidence that the rise in spending will continue throughout 2015.

Consumer Liquidity Index

The Morgan Stanley Consumer Liquidity Index (MSLQD) spiked from 4.3 to 6.0 in Q4. This increase in spending marked the first significant quarterly rise in the index since 2012.

Analysts are able to use the MSLQD to forecast changes in PCE for the upcoming quarter. Using the most recent numbers, they see a PCE of 3.8 percent in 1Q15, slightly higher than the 4Q14 number.

Related Link: The Global War Against Deflation In 10 Charts

Analysts note that consumer liquidity increased in 2014 in spite of the persisting tight credit environment. “Available credit continues to be a swing factor that can propel spending even higher as access to credit and willingness to use credit improves,” they explained.

Energy Consumption

Consumers dramatically increased their energy consumption in Q4. Gas prices fell by 30 percent last year, and the drop resulted in the highest number of highway miles traveled since 2007.

Which Sectors Benefit?

The sector with the highest income elasticity is motor vehicles and parts. Not surprisingly, that sector demonstrated robust growth in Q4 relative to its average quarterly growth.

However, other sectors with high income elasticity did not demonstrate above-average growth in the quarter.

Morgan Stanley analysts believe that these sectors, such as furnishings, financial services and transportation services, are likely to benefit from high consumer liquidity in upcoming quarters.

Although not specifically mentioned by the firm, the SPDR S&P Retail (ETF) (NYSE: XRT), SPDR Series Trust (NYSE: XTN) and Vanguard Financials ETF (NYSE: VFH) could be worth watching. The trio was up an average of 3.8 percent over the past week.

Image credit: Kolkatan, Wikimedia

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