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SunTrust's Bob Peck Asks: Has Twitter's 'Facebook Moment' Just Begun?

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SunTrust's Bob Peck Asks: Has Twitter's 'Facebook Moment' Just Begun?

Twitter Inc's (NYSE: TWTR) announcement that it has reached a deal with Flipboard to syndicate tweets to the Flipboard app could be the beginning of the company's “Facebook Inc (NASDAQ: FB) Moment.”

Bob Peck of SunTrust Robinson Humphrey coined the term “Facebook Moment” to describe an analogy of investor sentiment on Facebook in the spring of 2013, when investors believed that it would never be able to monetize mobile. Once the perception was changed in that quarter, investor sentiment switched dramatically.

“We think investors are overly bearish on Twitter today (much like Facebook back then),” Peck wrote in a note. “Further, we think as Twitter signs more business development deals like these, that not only will monetization accelerate, but monthly active users as well.”

Shares of Twitter are Buy rated with a $58 price target.

Shares traded recently at $38.06, up 1.6 percent.

Latest Ratings for TWTR

DateFirmActionFromTo
Apr 2021Wolfe ResearchInitiates Coverage OnPeer Perform
Mar 2021Morgan StanleyMaintainsEqual-Weight
Mar 2021Truist SecuritiesUpgradesHoldBuy

View More Analyst Ratings for TWTR
View the Latest Analyst Ratings

 

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Posted-In: Facebook Flipboard Robert Peck SunTrust Robinson Humphrey twitterAnalyst Color Analyst Ratings Best of Benzinga

Latest Ratings

StockFirmActionPT
TLSAZacks Investment ResearchInitiates Coverage On7.5
TOTJP MorganUpgrades
WSOMorgan StanleyMaintains244.0
WSCMorgan StanleyMaintains32.0
WMSMorgan StanleyMaintains112.0
View the Latest Analytics Ratings
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