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SunTrust's Bob Peck Asks: Has Twitter's 'Facebook Moment' Just Begun?

SunTrust's Bob Peck Asks: Has Twitter's 'Facebook Moment' Just Begun?

Twitter Inc's (NYSE: TWTR) announcement that it has reached a deal with Flipboard to syndicate tweets to the Flipboard app could be the beginning of the company's “Facebook Inc (NASDAQ: FB) Moment.”

Bob Peck of SunTrust Robinson Humphrey coined the term “Facebook Moment” to describe an analogy of investor sentiment on Facebook in the spring of 2013, when investors believed that it would never be able to monetize mobile. Once the perception was changed in that quarter, investor sentiment switched dramatically.

“We think investors are overly bearish on Twitter today (much like Facebook back then),” Peck wrote in a note. “Further, we think as Twitter signs more business development deals like these, that not only will monetization accelerate, but monthly active users as well.”

Shares of Twitter are Buy rated with a $58 price target.

Shares traded recently at $38.06, up 1.6 percent.

Latest Ratings for TWTR

Apr 2021Wolfe ResearchInitiates Coverage OnPeer Perform
Mar 2021Morgan StanleyMaintainsEqual-Weight
Mar 2021Truist SecuritiesUpgradesHoldBuy

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