Market Overview

Stifel Upgrades Viacom On Positive Growth Outlook


In a report published Friday, Stifel analyst Benjamin Mogil upgraded the rating on Viacom, Inc. (NASDAQ: VIAB) from Hold to Buy, and named an $89.00 price target.

In the report, Stifel noted, “We are transferring coverage of Viacom, Inc. (VIAB) from Stifel analyst Drew Crum and establishing a Buy rating and $89 target price. The last few years have been difficult ones for the company as measurement lagged changes in consumption and the company likely under-earned as a result. Although by no means out of the woods on this issue, we see a number of improvements by the MVPDs on the VOD front as aiding the company, while the company's investments in non-Nielsen distribution/monetization are paying off. We see the company's international growth potential as accelerating and view the middle part of its cable channel portfolio as likely stronger than is commonly believed.”

Viacom closed on Thursday at $66.78.

Latest Ratings for VIAB

Apr 2019UpgradesSector PerformOutperform
Mar 2019UpgradesHoldBuy
Jan 2019UpgradesHoldBuy

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Posted-In: Benjamin Mogil StifelAnalyst Color Upgrades Analyst Ratings


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