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Morgan Stanley Sees Holiday eCommerce as Bright Spot for Amazon.com

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In a report published Tuesday, Morgan Stanley analyst Katy L. Huberty reiterated an Overweight rating and $420.00 price target on Amazon.com (NASDAQ: AMZN).

In the report, Morgan Stanley noted, “Near-term, the recent earnings reset and related pullback in investments -- along with low institutional ownership -- provide an attractive set-up with AMZN at 52-week lows. Medium-term, we believe that Amazon shares do not price appropriately Amazon's eCommerce business, which we see as the major driver of profit improvement near-term. Strong sales and improving mix in core markets are driving record margins and any pullback in investment should highlight this trend. We value the core eCommerce business at $420, in-line with our DCF.”

Amazon.com closed on Monday at $306.64.

Latest Ratings for AMZN

DateFirmActionFromTo
Feb 2021CitigroupMaintainsBuy
Feb 2021UBSMaintainsBuy
Feb 2021BenchmarkMaintainsBuy

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Posted-In: Katy L. Huberty Morgan StanleyAnalyst Color Reiteration Analyst Ratings Trading Ideas

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