Market Overview

Piper Jaffray: Ralph Lauren More Promotional, Coach Less Promotional


Erinn Murphy of Piper Jaffray commented that initial traffic into stores was “more muted” with many retailers opening even earlier this year than they did a year ago.

Murphy and a team of analysts observed first-hand traffic trends in Minnesota and Texas outlet formats, B+ malls, big box retailers and even A+ centers.

“It appeared that initial traffic into stores was more muted,” Murphy wrote in a note. “From the brand perspective, we saw a more noticeable effort to segment promotions versus using percent off everything.”

Murphy notes that electronics, toys, footwear and handbags were strong while Coach Inc (NYSE: COH), Steve Madden, Ltd. (NASDAQ: SHOO) and Calvin Klein were notable brands that were less promotional.

On the other hand, Ralph Lauren Corp (NYSE: RL), Guess?, Inc. (NYSE: GES) and The Wet Seal, Inc. (NASDAQ: WTSL) were more promotional.

Latest Ratings for RL

Nov 2019MaintainsNeutral
Nov 2019Initiates Coverage OnOverweight
Nov 2019MaintainsNeutral

View More Analyst Ratings for RL
View the Latest Analyst Ratings

Posted-In: Coach Erinn Murphy Guess Piper Jaffray Ralph Lauren steve maddenAnalyst Color Analyst Ratings


Related Articles (COH + GES)

View Comments and Join the Discussion!

Latest Ratings

VIACJP MorganReinstates50.0
NUVASVB LeerinkMaintains92.0
SRPTCantor FitzgeraldMaintains211.0
LULUGoldman SachsMaintains219.0
View the Latest Analytics Ratings
Don't Miss Any Updates!
News Directly in Your Inbox
Subscribe to:
Benzinga Premarket Activity
Get pre-market outlook, mid-day update and after-market roundup emails in your inbox.
Market in 5 Minutes
Everything you need to know about the market - quick & easy.
Daily Analyst Rating
A summary of each day’s top rating changes from sell-side analysts on the street.
Fintech Focus
A daily collection of all things fintech, interesting developments and market updates.
Thank You

Thank you for subscribing! If you have any questions feel free to call us at 1-877-440-ZING or email us at

Credit Suisse Lowers Vale Price Target On Lower Commodity Pricing

Piper Jaffray Comments On Multi-Brand Retail And Specialty Commerce