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Piper Jaffray: Ralph Lauren More Promotional, Coach Less Promotional

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Erinn Murphy of Piper Jaffray commented that initial traffic into stores was “more muted” with many retailers opening even earlier this year than they did a year ago.

Murphy and a team of analysts observed first-hand traffic trends in Minnesota and Texas outlet formats, B+ malls, big box retailers and even A+ centers.

“It appeared that initial traffic into stores was more muted,” Murphy wrote in a note. “From the brand perspective, we saw a more noticeable effort to segment promotions versus using percent off everything.”

Murphy notes that electronics, toys, footwear and handbags were strong while Coach Inc (NYSE: COH), Steve Madden, Ltd. (NASDAQ: SHOO) and Calvin Klein were notable brands that were less promotional.

On the other hand, Ralph Lauren Corp (NYSE: RL), Guess?, Inc. (NYSE: GES) and The Wet Seal, Inc. (NASDAQ: WTSL) were more promotional.

Latest Ratings for RL

DateFirmActionFromTo
Nov 2019MaintainsNeutral
Nov 2019Initiates Coverage OnOverweight
Nov 2019MaintainsNeutral

View More Analyst Ratings for RL
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Posted-In: Coach Erinn Murphy Guess Piper Jaffray Ralph Lauren steve maddenAnalyst Color Analyst Ratings

 

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VIACJP MorganReinstates50.0
NUVASVB LeerinkMaintains92.0
SRPTCantor FitzgeraldMaintains211.0
SRPTPiperJaffrayMaintains210.0
LULUGoldman SachsMaintains219.0
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