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What J C Penney Is Doing To Attract Shoppers

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In a look at what J C Penney Company Inc (NYSE: JCP) has done to revamp its store appeal, Brian Sozzi took a tour at one of the test stores at Roosevelt Field Mall in Garden City, New York.

Here are his seven key takeaways:

  1. Wider Selection of Electronics and Toys This Year
  2. More Impulse Holiday Gifts
  3. Traditional Furniture Styles Are Back En Vogue
  4. Traditional Colors Are Back in the Apparel Section
  5. Top-Selling Departments Are Easier to Find
  6. Gift Cards Are More Seasonal
  7. Surprising Discounts on Name Brands When You Open an Account

J C Penney is hoping to best last year's 2 percent holiday sales gains, with expectations of fourth-quarter same-store sales to increase by 2 to 4 percent this year.

Shares were lower by 0.6 percent at $7.81.

Latest Ratings for JCP

Feb 2017Morgan StanleyUpgradesUnderweightEqual-Weight
Feb 2017SusquehannaInitiates Coverage OnPositive
Jan 2017Credit SuisseDowngradesNeutralUnderperform

View More Analyst Ratings for JCP
View the Latest Analyst Ratings

Posted-In: Brian SozziAnalyst Color Analyst Ratings


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