Market Overview

Apple Inc.'s New iPhone: Less Buzz But More Love Than Last Time


Apple Inc.'s (NASDAQ: AAPL) iPhone 6 launch got less buzz, but more love than its iPhone 5 two years ago.

The new phone received 300,000 mentions on the Internet over the past week, versus 500,000 mentions for iPhone 5 during that product's comparable launch period of September 2012, according to the social media management firm Sprinklr.

But four out of five comments on the iPhone 6 have been positive so far, versus two out of three for the iPhone 5 launch, Sprinkler said.

Related Link: What The Experts Think Of The Apple Inc. Watch

The hottest iPhone 6 topic? Its camera, with 29 percent of all mentions focused on the subject. Many have expressed disappointment in the camera's lack of improvement versus iPhone 5. Back in 2012, iPhone 5's camera rated only 12 percent of all social media mentions, Sprinklr said.

Also by way of comparison, operating system and processors were a heavy focus at the iPhone 5 launch, but barely mentioned this week.

New York-based Sprinklr in December closed a $17.5 million Series C round of venture funding from Battery Ventures and Intel Capital.

Posted-In: Apple iPhone 6 SprinklrAnalyst Color News Events


Related Articles (AAPL)

View Comments and Join the Discussion!

Latest Ratings

WDAYSociete GeneraleUpgrades
BKUDA DavidsonInitiates Coverage On39.0
JDVertical GroupInitiates Coverage On
View the Latest Analytics Ratings
Don't Miss Any Updates!
News Directly in Your Inbox
Subscribe to:
Benzinga Trading Daily
Get pre-market outlook, mid-day update and after-market roundup emails in your inbox.
Market in 5 Minutes
Everything you need to know about the market - quick & easy.
Daily Analyst Rating
A summary of each day’s top rating changes from sell-side analysts on the street.
Thank You

Thank you for subscribing! If you have any questions feel free to call us at 1-877-440-ZING or email us at

Lands' End Jumps On Strong Quarterly Earnings; GT Advanced Technologies Shares Slide

Gilead Sciences, Inc. Could Be Taking A Break Before Even More Upside