Barclays Initiates Coverage on Internet Stocks

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In Thursday's morning summary, the team at Barclays initiated coverage on a number of big players in the internet sector. In addition to providing ratings and price targets, the analysts provided a list of, what they see as, the key drivers of growth in the sector.
Key Drivers
  1. Increased buying power of the digital generation
  2. Identification and personalization - knowing who and where you are, as well as what you like to do
  3. Search and email will remain a large factor
  4. Power of scale - dominance created by the 'network effect'
  5. New conglomerates emerging
  6. Monetization outside the U.S.
  7. Becoming embedded in daily behavior
  8. Privacy and security
Ratings & Price Targets
  • Amazon AMZN - $330
  • eBay EBAY - $54
  • Facebook FB - $78
  • Google GOOG - $650
  • LinkedIn LNKD - $175
  • Netflix NFLX - $420
  • Twitter TWTR - $46
  • Yahoo! YHOO - $35
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Posted In: Analyst ColorNewsPrice TargetInitiationAnalyst RatingsBarclays Capital
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