SodaStream Shares Bubble and Burst, Carbonated with PepsiCo and Kase Capital Comments

Loading...
Loading...
Shares of
SodaStream International Ltd.SODA
bubble and burst on Thursday surrounding PepsiCo comments, Whitney Tilson's stance, and profit taking by investors.
PepsiCo CEO Open-minded on In-home Soda Devices
Early Thursday morning, PepsiCo, Inc.'s
PEP
CEO Indra Nooyi commented that she is keeping her options opens when it comes to in-home soda stream devices in an interview with Bloomberg TV. "Our goal is to play with all manufacturers,” Nooyi continued that will aid the company for "when this category becomes a factor in the marketplace with consumers, we're actually playing with all of the machinery manufacturers." PepsiCo currently has a deal with the Maltese company Bevyz, which unveiled an at-home beverage machine. PepsiCo aims to offer consumers a capsule to give consumers the ability to make the drink at home. Coca-Cola
KO
has previously made a deal with Keurig Green Mountain, Inc.
GMCR
. SodaStream has been rumored to potentially team with Starbucks Corporation
SBUX
Loading...
Loading...
. Following Nooyi's comments, shares of SodaStream jumped to $43.04, up 1.2 percent from Wednesday's close of $42.53. The stock continued its momentum before starting to decline around 11:49 AM (EST).
Whitney Tilson Hunts SodaStream Bears
Shares dipped as low as $42.22 before Bloomberg's report that managing partner Whitney Tilson at Kase Capital Management commented that the bears are wrong. The stock spiked once again, climbing as high as $43.08. Tilson commented that "the shots are wrong" and shares are "cheap" following a 15 percent plunge in the Bloomberg note. The managing partner said SodaStream International offers a "compelling value" for consumers and has "very loyal customers." In an exclusive email with Benzinga, Whitney Tilson confirmed his long position in SodaStream. Markit data shows that as of April 30, 24 percent of SodaStream's shares outstanding were being held as short interest.
Investors Sell Out on News
Shares of SodaStream International began a steep decline with investors profit taking from the comments, hitting Thursday's low of $41.80. The stock fell over 3 percent from the Tilson high, before landing at the low, down 1.75% from Wednesday's close. SodaStream will report first quarter earnings on May 14.
Loading...
Loading...
Market News and Data brought to you by Benzinga APIs
date
ticker
name
Price Target
Upside/Downside
Recommendation
Firm
Posted In: Analyst ColorNewsRumorsContractsManagementAnalyst RatingsMediaBevyzBloombergBloomberg TVIndra NooyiKase Capital ManagementWhitney Tilson
Benzinga simplifies the market for smarter investing

Trade confidently with insights and alerts from analyst ratings, free reports and breaking news that affects the stocks you care about.

Join Now: Free!

Loading...