Market Overview

Analyst Sees Two New iPhones This Summer, Could Spur Massive Upgrade Cycle

Share:
Related AAPL
B. Riley Positive On Immersion Ruling Against Apple
Apple's Record Run In 2017 Beefs Up Its Already Bloated Market Cap
Apple Pay Already Accepted at a Third of US Retail Outlets (GuruFocus)

ISI Group believes Apple's (NASDAQ: AAPL) new iPhone may spur the “mother lode” of upgrade cycles.

Brian Marshall, analyst at ISI Group, points to two new iPhones, which will have 4.7 and 5.5 inch displays. The analyst believes Apple's lack of large-screen iPhones may have been the company's biggest product misstep.

Apple has never released two radically different iPhones at the same time.

Marshall expects the current upgrade rate of nine percent to increase into the 12 to 14 percent range in the second half of 2014.

The analyst reiterated a Strong Buy rating and $600 price target.

Shares of Apple are up 0.59 percent to $527.78.

Latest Ratings for AAPL

DateFirmActionFromTo
Jan 2017BarclaysDowngradesOverweightEqual-Weight
Jan 2017OTR GlobalDowngradesNegative
Jan 2017GuggenheimInitiates Coverage OnBuy

View More Analyst Ratings for AAPL
View the Latest Analyst Ratings

Posted-In: Brian Marshall ISI GroupAnalyst Color Analyst Ratings Tech

 

Related Articles (AAPL)

View Comments and Join the Discussion!