Market Overview

Nielsen Data Shows Slowdown in Green Mountain-Owned Brand K-Cups, Investors Pause

Share:

Investors in Green Mountain (NASDAQ: GMCR) are selling the stock Tuesday afternoon as traders appear to be considering some concerning data out of Nielsen. Shares last traded at $117.80, down more than 3 percent from Monday's closing price.

SunTrust Robinson Humphrey's William Chappell issued an earlier research note suggesting a recent report from Nielsen showed a deceleration in the sale of Green Mountain-owned brand K-Cups. For the month ended February 15th, sales growth within this segment moved from 11.7 percent in the previous period to just 4.4 percent, according to Chappell.

The SunTrust analyst also highlighted a metric showing the dollar share from these Green Mountain-owned brand K-Cups fell about 1.7 percent to 34.8 percent.

Despite promotional levels which are all-time highs, Chappell noted sales growth within the Green Mountain-owned brand of K-Cups was at the lowest level ever.

Chappell maintains a Neutral rating and $115 price target on shares of Green Mountain.

Latest Ratings for GMCR

DateFirmActionFromTo
Nov 2015MaintainsNeutral
Nov 2015DowngradesMixedNegative
Sep 2015MaintainsUnderperform

View More Analyst Ratings for GMCR
View the Latest Analyst Ratings

Posted-In: Analyst Color News Analyst Ratings

 

Related Articles (GMCR)

View Comments and Join the Discussion!

Latest Ratings

StockFirmActionPT
CADEDowngrades
CATCInitiates Coverage On90.0
CDORDowngrades
SNAPInitiates Coverage On18.0
ZIONDowngrades
View the Latest Analytics Ratings
Don't Miss Any Updates!
News Directly in Your Inbox
Subscribe to:
Benzinga Trading Daily
Get pre-market outlook, mid-day update and after-market roundup emails in your inbox.
Market in 5 Minutes
Everything you need to know about the market - quick & easy.
Daily Analyst Rating
A summary of each day’s top rating changes from sell-side analysts on the street.
Thank You

Thank you for subscribing! If you have any questions feel free to call us at 1-877-440-ZING or email us at vipaccounts@benzinga.com

European ETFs Flying Under The Radar

Ford More Likely To Pick Google Over BlackBerry